Jerri DeVard
Jerri DeVard

The Black Executive CMO Alliance has been launched by a group of black marketing executives from 26 consumer and business-to-business brands including Netflix, BCW, Amazon and GroupM.

In addition to providing a forum for collaboration and networking, BECA will work to create opportunity, access and change through mentorship in an effort to help build the next generation of C-suite marketing executives.

The founding members of the organization say that it will address inequities in the industry while also developing concrete actions to prepare, support and cultivate Black marketing talent. Those actions will include mentorship programs, first-hand executive exposure and coaching, career-pathing and identifying skill opportunities.

“The vision for BECA was inspired by my own journey as a Black global marketing executive,” said BECA founder Jerri DeVard. “Many of our founding members, like me, have worked incredibly hard throughout their careers to achieve positions of leadership and quickly realized that ‘few others look like them’ and have experienced the discontentment of being the ‘lonely only’ at the top.”

To find out more about BECA, visit and follow @TheofficialBECA on Twitter and Black Executive CMO Alliance on LinkedIn, Instagram and Facebook.