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| Jamie Crick |
Allied Global Marketing has opened an office in Sydney, Australia. The agency says that the Sydney opening underscores the importance of the APAC region to its global clients and that the new office will facilitate development of new business in the market. In 2018, Allied opened a London office to support its growth into the U.K. and European markets. The Sydney office will be led by Jamie Crick, who was previously head of distribution & analysis at Emotive, and co-founded Boom, a social video advertising and content business. “Jamie brings strong leadership, a proven track record and deep relationships, which will prove invaluable as we expand our business in the region,” said Allied chief global strategist Adam Cunningham.
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| Madhu Kuttat |
Dubai-headquartered consultancy Watermelon Communications has joined global network IPREX. The partnership is intended to reinforce Watermelon’s offerings on a global scale and enrich its expertise and outreach. “Joining with Watermelon is a significant milestone for IPREX as we continue to expand the network’s reach across the Middle East and North Africa (MENA) markets,” said IPREX global president Julie Exner, Global President, IPREX. Watermelon managing Madhu Kuttat said that “joining the IPREX platform will help us further reinforce our salience as a one-window provider of services across the globe.”
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The JPR Group has been recognized by the Aging Media Network’s 2021 Aspect Awards for its work in COVID-19 messaging and communications for Jupiter Communities, which operates seniors housing communities in New Jersey, Pennsylvania and Colorado. In partnership with Juniper, the agency implemented a strategic campaign to promote well-being for senior living providers, residents and caregivers during the pandemic. “While the pandemic was devastating in so many ways, we believe that the efforts of Juniper showcased by The JPR Group, were a positive antidote,” said Juniper Communities vice president of sales and marketing Cindy Longfellow. AMN’s 2021 Aspect Awards showcase the top marketing campaigns from a broad spectrum of care providers and vendors across the country in the categories of Home Health & Home Care, Hospice & Palliative Care, Senior Housing & Senior Living, and Skilled Nursing.
Acceleration Community of Companies launches PMK Entertainment, a firm focusing on A-list talent, music, sports, premium content companies, corporate entertainment and crisis communications... Sprout Social, launches Sprout AI, an intelligence update anchored by the company’s proprietary AI Agent, Trellis...The Communications Group of Little Rock releases the third edition of its annual B2B Industrial Marketing Trends Report
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Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
