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| Jamie Crick |
Allied Global Marketing has opened an office in Sydney, Australia. The agency says that the Sydney opening underscores the importance of the APAC region to its global clients and that the new office will facilitate development of new business in the market. In 2018, Allied opened a London office to support its growth into the U.K. and European markets. The Sydney office will be led by Jamie Crick, who was previously head of distribution & analysis at Emotive, and co-founded Boom, a social video advertising and content business. “Jamie brings strong leadership, a proven track record and deep relationships, which will prove invaluable as we expand our business in the region,” said Allied chief global strategist Adam Cunningham.
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| Madhu Kuttat |
Dubai-headquartered consultancy Watermelon Communications has joined global network IPREX. The partnership is intended to reinforce Watermelon’s offerings on a global scale and enrich its expertise and outreach. “Joining with Watermelon is a significant milestone for IPREX as we continue to expand the network’s reach across the Middle East and North Africa (MENA) markets,” said IPREX global president Julie Exner, Global President, IPREX. Watermelon managing Madhu Kuttat said that “joining the IPREX platform will help us further reinforce our salience as a one-window provider of services across the globe.”
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The JPR Group has been recognized by the Aging Media Network’s 2021 Aspect Awards for its work in COVID-19 messaging and communications for Jupiter Communities, which operates seniors housing communities in New Jersey, Pennsylvania and Colorado. In partnership with Juniper, the agency implemented a strategic campaign to promote well-being for senior living providers, residents and caregivers during the pandemic. “While the pandemic was devastating in so many ways, we believe that the efforts of Juniper showcased by The JPR Group, were a positive antidote,” said Juniper Communities vice president of sales and marketing Cindy Longfellow. AMN’s 2021 Aspect Awards showcase the top marketing campaigns from a broad spectrum of care providers and vendors across the country in the categories of Home Health & Home Care, Hospice & Palliative Care, Senior Housing & Senior Living, and Skilled Nursing.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
