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| Jamie Crick |
Allied Global Marketing has opened an office in Sydney, Australia. The agency says that the Sydney opening underscores the importance of the APAC region to its global clients and that the new office will facilitate development of new business in the market. In 2018, Allied opened a London office to support its growth into the U.K. and European markets. The Sydney office will be led by Jamie Crick, who was previously head of distribution & analysis at Emotive, and co-founded Boom, a social video advertising and content business. “Jamie brings strong leadership, a proven track record and deep relationships, which will prove invaluable as we expand our business in the region,” said Allied chief global strategist Adam Cunningham.
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| Madhu Kuttat |
Dubai-headquartered consultancy Watermelon Communications has joined global network IPREX. The partnership is intended to reinforce Watermelon’s offerings on a global scale and enrich its expertise and outreach. “Joining with Watermelon is a significant milestone for IPREX as we continue to expand the network’s reach across the Middle East and North Africa (MENA) markets,” said IPREX global president Julie Exner, Global President, IPREX. Watermelon managing Madhu Kuttat said that “joining the IPREX platform will help us further reinforce our salience as a one-window provider of services across the globe.”
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The JPR Group has been recognized by the Aging Media Network’s 2021 Aspect Awards for its work in COVID-19 messaging and communications for Jupiter Communities, which operates seniors housing communities in New Jersey, Pennsylvania and Colorado. In partnership with Juniper, the agency implemented a strategic campaign to promote well-being for senior living providers, residents and caregivers during the pandemic. “While the pandemic was devastating in so many ways, we believe that the efforts of Juniper showcased by The JPR Group, were a positive antidote,” said Juniper Communities vice president of sales and marketing Cindy Longfellow. AMN’s 2021 Aspect Awards showcase the top marketing campaigns from a broad spectrum of care providers and vendors across the country in the categories of Home Health & Home Care, Hospice & Palliative Care, Senior Housing & Senior Living, and Skilled Nursing.
CashmanKatz launches CK Health, a healthcare marketing specialty... Mission North introduces its Physical Industries practice, which will focus on physical AI applications across four verticals: commerce, manufacturing, mobility, and aerospace and defense... Muck Rack, an AI communications platform, announces a new feature designed to help communications leaders identify timely opportunities to shape relevant news conversations while they are still developing.
FINN Partners opens an office in Minneapolis, its fifth location in the Midwest and its 39th worldwide... AMP3 PR hosts its annual Gifting Suite and Media Lounge in conjunction with New York Fashion Week... Curious Plot, which works with clients in the agriculture, food and companion animal industries, is accepting applications for its 2026 Seed to Succeed pro bono program.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
