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CGPR, French/West/Vaughan’s Boston-area office specializing in the outdoor, fitness, fashion, lifestyle and travel sectors, has been selected by Bern, Crazy and Softies by Paddi Murphy to support public relations efforts for all three brands. CGPR will help each brand navigate its initiatives amid COVID-19, promoting thought leadership, driving 2021 product launches and providing ongoing media relations and trade show support. Bern produces a line of street-inspired helmets; Crazy is an outdoor apparel brand which is set to expand its U.S. offerings this fall; and Softies offers loungewear, sleepwear and robes. Acquired by FWV in 2020, CGPR also works with such outdoor brands as adidas Terrex, Birkis, Helly Hansen, Kelty, LifeStraw, Outdoor Industry Association and Outdoor Retailer.
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R&J Strategic Communications is named agency of record for the Girl Scouts of Northern New Jersey. Through a proactive media relations and thought leadership strategy, R&J will position GSNNJ as the preeminent girls’ leadership development organization in northern New Jersey with the goal of increasing membership and volunteer participation and supporting fundraising efforts. GSNNJ serves girls ages 5 to 18 in Bergen, Morris, Passaic, Sussex and northern Warren counties. “By utilizing our media relations expertise and our deep knowledge of the New Jersey media market, we will shine a spotlight on inspiring stories of girls’ achievements, further giving them a voice and a platform for the issues and causes they are passionate about,” said R&J executive vice president Tiffany Miller.
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Rainier Communications signs on as PR agency of record for several new technology-startup clients, including Techology Commerce Management and WarpUV. For TCM, Rainier will work to establish and grow the e-commerce aggregator’s North American market presence and highlight its AI and machine learning technological advantages. The agency will handle TCM’s strategy, messaging, analyst and media relations, content and social media. WarpUV, which produces airport bio-security systems, has engaged Rainier to handle all aspects of its marketing efforts to target security infrastructure decision makers, including go-to-market strategy, market messaging, content creation, and analyst and media relations. Other new technology-related AOR clients for the firm include AI Redefined, MeaTech, NexWafe and RadSee.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
