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CGPR, French/West/Vaughan’s Boston-area office specializing in the outdoor, fitness, fashion, lifestyle and travel sectors, has been selected by Bern, Crazy and Softies by Paddi Murphy to support public relations efforts for all three brands. CGPR will help each brand navigate its initiatives amid COVID-19, promoting thought leadership, driving 2021 product launches and providing ongoing media relations and trade show support. Bern produces a line of street-inspired helmets; Crazy is an outdoor apparel brand which is set to expand its U.S. offerings this fall; and Softies offers loungewear, sleepwear and robes. Acquired by FWV in 2020, CGPR also works with such outdoor brands as adidas Terrex, Birkis, Helly Hansen, Kelty, LifeStraw, Outdoor Industry Association and Outdoor Retailer.
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R&J Strategic Communications is named agency of record for the Girl Scouts of Northern New Jersey. Through a proactive media relations and thought leadership strategy, R&J will position GSNNJ as the preeminent girls’ leadership development organization in northern New Jersey with the goal of increasing membership and volunteer participation and supporting fundraising efforts. GSNNJ serves girls ages 5 to 18 in Bergen, Morris, Passaic, Sussex and northern Warren counties. “By utilizing our media relations expertise and our deep knowledge of the New Jersey media market, we will shine a spotlight on inspiring stories of girls’ achievements, further giving them a voice and a platform for the issues and causes they are passionate about,” said R&J executive vice president Tiffany Miller.
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Rainier Communications signs on as PR agency of record for several new technology-startup clients, including Techology Commerce Management and WarpUV. For TCM, Rainier will work to establish and grow the e-commerce aggregator’s North American market presence and highlight its AI and machine learning technological advantages. The agency will handle TCM’s strategy, messaging, analyst and media relations, content and social media. WarpUV, which produces airport bio-security systems, has engaged Rainier to handle all aspects of its marketing efforts to target security infrastructure decision makers, including go-to-market strategy, market messaging, content creation, and analyst and media relations. Other new technology-related AOR clients for the firm include AI Redefined, MeaTech, NexWafe and RadSee.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
