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CGPR, French/West/Vaughan’s Boston-area office specializing in the outdoor, fitness, fashion, lifestyle and travel sectors, has been selected by Bern, Crazy and Softies by Paddi Murphy to support public relations efforts for all three brands. CGPR will help each brand navigate its initiatives amid COVID-19, promoting thought leadership, driving 2021 product launches and providing ongoing media relations and trade show support. Bern produces a line of street-inspired helmets; Crazy is an outdoor apparel brand which is set to expand its U.S. offerings this fall; and Softies offers loungewear, sleepwear and robes. Acquired by FWV in 2020, CGPR also works with such outdoor brands as adidas Terrex, Birkis, Helly Hansen, Kelty, LifeStraw, Outdoor Industry Association and Outdoor Retailer.
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R&J Strategic Communications is named agency of record for the Girl Scouts of Northern New Jersey. Through a proactive media relations and thought leadership strategy, R&J will position GSNNJ as the preeminent girls’ leadership development organization in northern New Jersey with the goal of increasing membership and volunteer participation and supporting fundraising efforts. GSNNJ serves girls ages 5 to 18 in Bergen, Morris, Passaic, Sussex and northern Warren counties. “By utilizing our media relations expertise and our deep knowledge of the New Jersey media market, we will shine a spotlight on inspiring stories of girls’ achievements, further giving them a voice and a platform for the issues and causes they are passionate about,” said R&J executive vice president Tiffany Miller.
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Rainier Communications signs on as PR agency of record for several new technology-startup clients, including Techology Commerce Management and WarpUV. For TCM, Rainier will work to establish and grow the e-commerce aggregator’s North American market presence and highlight its AI and machine learning technological advantages. The agency will handle TCM’s strategy, messaging, analyst and media relations, content and social media. WarpUV, which produces airport bio-security systems, has engaged Rainier to handle all aspects of its marketing efforts to target security infrastructure decision makers, including go-to-market strategy, market messaging, content creation, and analyst and media relations. Other new technology-related AOR clients for the firm include AI Redefined, MeaTech, NexWafe and RadSee.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
