Gagnier Communications is handling RedBird Capital’s acquisition of an 11 percent stake in Fenway Sports Group, owner of the Boston Red Sox and Liverpool Football Club.
The investment gives FSG an enterprise valuation of $7.4B. John Henry, majority owner of FSG, paid $700M for the Red Sox in 2001.
RedBird and FSG will work in tandem to make sports-related acquisitions of teams/venues and media properties to expand their platform.
As part of the deal, basketball great LeBron James will exchange part of his ownership in the British soccer team to become part of the Fenway ownership group.
FSG’s holdings include Boston’s Fenway Park and Liverpool’s Anfield Stadium, a 50 percent stake in NASCAR’s Roush Fenway Racing and 80 percent in the New England Sports Network.
Gagnier Communications' Dan Gagnier, VP Lindsay Barber, senior associate Jeremy Schulman and junior associate Margaret Joel represent RedBird.