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| Bill Hwang |
Sitrick And Company is providing crisis support to Archegos Capital Management, the $10B family investment firm that imploded in mid-March.
The Financial Times called the Archegos bust the biggest financial meltdown since the collapse of Long-Term Capital Management in 1998.
Credit Suisse announced April 6 that it will take a $4.7B charge, slash its dividend and overhaul its investment ranks due to the Archegos disaster.
Founded in 2013 by Bill Hwang, a protege of hedge fund legend Julian Robinson, Archegos borrowed billions to invest in US and Chinese stocks.
A massive margin call dealt a blow to Archegos and triggered a $20B wave of liquidations at a number of Wall Street banks.
The Securities and Exchange Commission has opened a preliminary probe into Hwang’s trading. That routine investigation may or may not result in any charges of wrongdoing.
S&C’s Mike Sitrick and Seth Lubove, former editor at Bloomberg, Forbes and Wall Street Journal, represent Archegos.


Sam Singer, the Bay Area’s go-to crisis PR guy, today celebrated his client OpenAI’s “tremendous victory” over Elon Musk.
Deepfakes have crossed a critical threshold from an emerging concern to an effective tool, where any public figure is now a target for AI-enabled reputational manipulation. Here’s what PR pros need to know.
If you’re like a lot of people, you have been obsessed with “Love Story,” the FX series that has been airing for the past eight weeks about JFK Jr. and Carolyn Bessette. But why didn’t Kennedy use crisis PR to deal with the paparazzi, the news media and the tabloids?
Much is made of the importance of proper planning to anticipate and manage a crisis—but what matters most is understanding how decisions will be made once the crisis is underway.



