Finn Partners has acquired MintTwist, a London-based digital shop that has worked for the BBC, National Health Services and University of East London.
The 25-member firm will be recast as MintTwist, A Finn Partners Company.
Co-founders Elliott King and Alexis Pratsides will become managing partners in charge of digital marketing and creative for Finn Partners’ EMEA region.
They will report to Chantal Bowman-Boyles, head of the EMEA sector, and Noah Finn, founding managing partner and global head of digital marketing.
Finn told O’Dwyer’s there’s been an increased focus on digital PR and that push is accelerating as clients look to compound the success that it has brought them.
“With the addition of MintTwist, we will be well-positioned to continue expanding our digital marketing support for our clients,” he said.