This year's rankings for Healthcare (#1 Real Chemistry, #2 Edelman, #3 Finn Partners), Financial PR/Investor Relations (#1 Edelman, #2 ICR, #3 Prosek), Technology (#1 Edelman, #2 Hotwire, #3 Finn Partners), Travel & Economic Development (#1 Edelman, #2 Zimmerman, #3 Finn Partners), Food & Beverage and Professional Services (#1 Edelman, #2 MWW, #3 Prosek) are now live on the site.
The remaing specialties will be posted Fri., Apr. 9.
The top 130 independent PR firms in this year's rankings posted a 3.8 percent gain to $3B in combined fee income during pandemic 2020 and a 2.9 percent dip to 15,832 in year-end overall employment.
Full list of specialty rankings:
Agriculture
Automotive/Transportation
Beauty/Fashion/Lifestyle
Education
Energy
Entertainment/Cultural
Environmental/Sustainabilityu/Greentech/Public Affairs
Financial PR/Invester Relations
Food & Beverage
Healthcare
Home Furnishings
Industrial
Non-Profits
Professional Services
Purpose/Corporate Social Responsibility
Real Estate Finance & Development
Sports
Technology
Travel & Economic Development

Amid the longest government shutdown in U.S. history, PRSA's ICON conference in Wash., D.C., Oct. 28-30 featured a collection of panels exploring the intersection of political communication and PR from a variety of angles, navigating how practitioners can rebuild trust and uphold transparency in an increasingly polarized climate.
About eight out of 10 self-publishing creator journalists (82 percent) say that at least some of their stories are based on a PR pitch, according to a study from Muck Rack.
Robert Udowitz and Steve Drake, principals of RFP Associates, advocated for an agency selection process that mirrors the same rigor applied to recruiting key staff members, during their seminar at last week's PRSA ICON conference in Wash., D.C.
Close to two-thirds (63 percent) of those polled in a recent study from Tier One Partners say they’ve lost some of their faith in traditional news media.
The bull market that the PR and communications industry has seen for the past few years is showing some signs of wear, according to the newly released Davis+Gilbert Public Relations Industry Trends Report 2025.



