This year's rankings for Healthcare (#1 Real Chemistry, #2 Edelman, #3 Finn Partners), Financial PR/Investor Relations (#1 Edelman, #2 ICR, #3 Prosek), Technology (#1 Edelman, #2 Hotwire, #3 Finn Partners), Travel & Economic Development (#1 Edelman, #2 Zimmerman, #3 Finn Partners), Food & Beverage and Professional Services (#1 Edelman, #2 MWW, #3 Prosek) are now live on the site.
The remaing specialties will be posted Fri., Apr. 9.
The top 130 independent PR firms in this year's rankings posted a 3.8 percent gain to $3B in combined fee income during pandemic 2020 and a 2.9 percent dip to 15,832 in year-end overall employment.
Full list of specialty rankings:
Agriculture
Automotive/Transportation
Beauty/Fashion/Lifestyle
Education
Energy
Entertainment/Cultural
Environmental/Sustainabilityu/Greentech/Public Affairs
Financial PR/Invester Relations
Food & Beverage
Healthcare
Home Furnishings
Industrial
Non-Profits
Professional Services
Purpose/Corporate Social Responsibility
Real Estate Finance & Development
Sports
Technology
Travel & Economic Development
Even though a majority of consumers are turning to social media as their preferred source of breaking news, issues surrounding trust and the quality of social media content remain a concern for many of them.
While PR pitches play a major role in shaping what stories journalists cover, Muck Rack’s “State of Journalism 2026” report says that there are several ways PR pros could improve the chance of their pitches making it on to a media platform.
Internal communications have become a key element in how well organizations are able to negotiate change, according to a new report from Gallagher Communications Limited. That makes change communications targeted at employees more important than ever. 
The deadline for O'Dwyer's 2026 rankings of PR firms, a benchmark study of the growth of the industry since 1970, is Mon., Mar. 16. Show your expertise in 23 PR specialties. Rankings are also tabulated by 14 cities and regions.
Zeno Group releases a report showing that while communications are a bigger factor than ever in strategy, growth, risk and workforce decisions for companies, most communications leaders don’t think they are totally ready for what lies ahead.
