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MikeWorldWide has acquired London’s Chameleon technology & B2B firm, a move that gives the former MWWPR about 30 tech, content and digital services pros in the UK.
Chameleon chief Tom Buttle becomes president/managing director of MWW UK.
Michael Kempner, founder/CEO of MWW, said Chameleon has forged “an impressive reputation on insights, measurement, and creating sophisticated solutions to challenging assignments.”
The firm’s “confident, smart and when needed, scrappy” attitude complements MWW’s UK team, he added.
Buttle and Chameleon chair Tom Berry bought the firm in 2007 via a management buyout.
Berry plans to step down from the firm after a six-month transition period to continue his career as teacher and advisor to social enterprises.
MWW ranks as O’Dwyer’s tenth largest independent PR firm, chalking up fees of $38.9M in 2020.
Burson has acquired Limbik, the cognitive-AI company that helped it develop its Decipher predictive intelligence platform, which forecasts how content will resonate in more than 60 global markets.
FGS Global has acquired Rich Feuer Anderson, a DC-based government relations shop focused on the financial services and energy sectors.
Public Policy Holding Company has acquired Florida’s The Advocacy Partners for $20.4M to bolster its coast-to-coast government relations capabilities.
Columbus-based Geben Communications has acquired New York’s LBR/PR, which handles professional services, consumer products, luxury and health/wellness clients.
FINN Partners has acquired Honner, a 25-member Sydney shop that serves the financial communications and corporate sectors. The move bolsters FINN’s APAC team to about 250 members.
