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Diamond Public Relations lands North American PR duties for Resorts World Bimini. The agency will work to grow national awareness of the property, with a strong focus on the South Florida and New York markets. It will also promote the opening of Resorts World Bimini Beach, a private beach and outdoor lounge. The resort includes the 305-room Hilton at Resorts World Bimini.
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Crosby Marketing Communications picks up RefuahHealth, an integrated health system that serves New York’s lower Hudson Valley region. The shop will execute research, reputation management and outreach programs to build greater awareness of RefuahHealth’s services, achievements and population health initiatives. “Crosby is a great partner to help tell our powerful story of quality care and innovation and more effectively engage with our hard-working staff, patients, and key stakeholders,” said RefuahHealth Center president and CEO Chanie Sternberg.
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Fish Consulting hooks Blaze Pizza to help the company generate nationwide awareness of its franchise opportunity as the brand works to exceed its goal of having 800 locations open by 2025. Fish will support Blaze’s franchisee recruitment efforts, helping to deepen the brand’s visibility in the franchising industry, particularly among qualified multi-unit franchisees. It will also develop and execute local consumer PR programs in target markets to help drive sustainable traffic and sales for franchisees. “As we searched for a PR partner, we were impressed not only by Fish’s strong track record of developing creative and results-driven PR campaigns, but also how the agency is truly invested in its clients’ success and provides transparent, honest counsel,” said Blaze Pizza vice president of franchise development Ed Yancey, Jr.
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Carve Communications claims Transfix, a transportation solutions provider, for its client roster. The agency will work to accelerate the brand’s leadership position in the freight logistics industry. Carve will be partnering with the Transfix marketing team on strategic communications, traditional media relations and thought leadership initiatives, as well as speaking engagements. "They not only demonstrate a strong track record of delivering business results, but they understand the importance of seamlessly integrating media relations, narrative development, thought leadership and executive communications that create break-through moments for an innovative brand such as ours to shine," said Transfix director, marketing communications Amanda Vogel.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
