Diamond Public Relations lands North American PR duties for Resorts World Bimini. The agency will work to grow national awareness of the property, with a strong focus on the South Florida and New York markets. It will also promote the opening of Resorts World Bimini Beach, a private beach and outdoor lounge. The resort includes the 305-room Hilton at Resorts World Bimini.
Crosby Marketing Communications picks up RefuahHealth, an integrated health system that serves New York’s lower Hudson Valley region. The shop will execute research, reputation management and outreach programs to build greater awareness of RefuahHealth’s services, achievements and population health initiatives. “Crosby is a great partner to help tell our powerful story of quality care and innovation and more effectively engage with our hard-working staff, patients, and key stakeholders,” said RefuahHealth Center president and CEO Chanie Sternberg.
Fish Consulting hooks Blaze Pizza to help the company generate nationwide awareness of its franchise opportunity as the brand works to exceed its goal of having 800 locations open by 2025. Fish will support Blaze’s franchisee recruitment efforts, helping to deepen the brand’s visibility in the franchising industry, particularly among qualified multi-unit franchisees. It will also develop and execute local consumer PR programs in target markets to help drive sustainable traffic and sales for franchisees. “As we searched for a PR partner, we were impressed not only by Fish’s strong track record of developing creative and results-driven PR campaigns, but also how the agency is truly invested in its clients’ success and provides transparent, honest counsel,” said Blaze Pizza vice president of franchise development Ed Yancey, Jr.
Carve Communications claims Transfix, a transportation solutions provider, for its client roster. The agency will work to accelerate the brand’s leadership position in the freight logistics industry. Carve will be partnering with the Transfix marketing team on strategic communications, traditional media relations and thought leadership initiatives, as well as speaking engagements. "They not only demonstrate a strong track record of delivering business results, but they understand the importance of seamlessly integrating media relations, narrative development, thought leadership and executive communications that create break-through moments for an innovative brand such as ours to shine," said Transfix director, marketing communications Amanda Vogel.