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Diamond Public Relations lands North American PR duties for Resorts World Bimini. The agency will work to grow national awareness of the property, with a strong focus on the South Florida and New York markets. It will also promote the opening of Resorts World Bimini Beach, a private beach and outdoor lounge. The resort includes the 305-room Hilton at Resorts World Bimini.
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Crosby Marketing Communications picks up RefuahHealth, an integrated health system that serves New York’s lower Hudson Valley region. The shop will execute research, reputation management and outreach programs to build greater awareness of RefuahHealth’s services, achievements and population health initiatives. “Crosby is a great partner to help tell our powerful story of quality care and innovation and more effectively engage with our hard-working staff, patients, and key stakeholders,” said RefuahHealth Center president and CEO Chanie Sternberg.
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Fish Consulting hooks Blaze Pizza to help the company generate nationwide awareness of its franchise opportunity as the brand works to exceed its goal of having 800 locations open by 2025. Fish will support Blaze’s franchisee recruitment efforts, helping to deepen the brand’s visibility in the franchising industry, particularly among qualified multi-unit franchisees. It will also develop and execute local consumer PR programs in target markets to help drive sustainable traffic and sales for franchisees. “As we searched for a PR partner, we were impressed not only by Fish’s strong track record of developing creative and results-driven PR campaigns, but also how the agency is truly invested in its clients’ success and provides transparent, honest counsel,” said Blaze Pizza vice president of franchise development Ed Yancey, Jr.
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Carve Communications claims Transfix, a transportation solutions provider, for its client roster. The agency will work to accelerate the brand’s leadership position in the freight logistics industry. Carve will be partnering with the Transfix marketing team on strategic communications, traditional media relations and thought leadership initiatives, as well as speaking engagements. "They not only demonstrate a strong track record of delivering business results, but they understand the importance of seamlessly integrating media relations, narrative development, thought leadership and executive communications that create break-through moments for an innovative brand such as ours to shine," said Transfix director, marketing communications Amanda Vogel.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
