Omnicom is launching an initiative geared toward raising the media profile of Asian Americans. The “3 in 5” effort is based on the fact that three out of five Asian Americans say that they are rarely if ever, represented in ad content, according to a Morning Consult survey. To combat that, Omnicom encourages creatives to develop and submit completed PSAs that speak to this underrepresentation while supporting Asian storytelling. Participants have until April 23 to submit their PSAs through a dedicated website for an opportunity for it to run in paid media. The winning PSA will be featured on more than 35 national media platforms starting May 1 to kick off AAPI Heritage Month. Judges including Eric Toda (global head of social marketing at Facebook), Musa Tariq (CMO of GoFundMe) and Daniel Oh (SVP, creative director, copy at Marina Maher Communications) will select the winning submission.
The Public Relations Global Network enters into an affinity relationship with News Direct, an automated platform that provides news and content distribution for PR, IR, corporate communications and marketing professionals. PRGN member agencies will now have access to News Direct global distribution network. “Just as PRGN provides a turnkey global solution to its clients, News Direct similarly provides PRGN agencies with a seamless, singular solution for all their distribution needs, regardless of targeted geographic region or industry sector,” said News Direct founder and CEO Gregg Castano.
5W Public Relations is opening a corporate office in Miami. 5WPR CEO Ronn Torossian plans to spend much of April and May in the city recruiting staff, meeting existing and prospective clients, and finalizing the new office space, which will be announced by the end of April. “As an entrepreneur, with an impending New York City tax hike on the horizon, this expansion is the right move to keep clients and employees satisfied,” said Torossian. “Miami is an open city which is seeing tremendous growth.”