 |
Omnicom is launching an initiative geared toward raising the media profile of Asian Americans. The “3 in 5” effort is based on the fact that three out of five Asian Americans say that they are rarely if ever, represented in ad content, according to a Morning Consult survey. To combat that, Omnicom encourages creatives to develop and submit completed PSAs that speak to this underrepresentation while supporting Asian storytelling. Participants have until April 23 to submit their PSAs through a dedicated website for an opportunity for it to run in paid media. The winning PSA will be featured on more than 35 national media platforms starting May 1 to kick off AAPI Heritage Month. Judges including Eric Toda (global head of social marketing at Facebook), Musa Tariq (CMO of GoFundMe) and Daniel Oh (SVP, creative director, copy at Marina Maher Communications) will select the winning submission.
 |
The Public Relations Global Network enters into an affinity relationship with News Direct, an automated platform that provides news and content distribution for PR, IR, corporate communications and marketing professionals. PRGN member agencies will now have access to News Direct global distribution network. “Just as PRGN provides a turnkey global solution to its clients, News Direct similarly provides PRGN agencies with a seamless, singular solution for all their distribution needs, regardless of targeted geographic region or industry sector,” said News Direct founder and CEO Gregg Castano.
 |
5W Public Relations is opening a corporate office in Miami. 5WPR CEO Ronn Torossian plans to spend much of April and May in the city recruiting staff, meeting existing and prospective clients, and finalizing the new office space, which will be announced by the end of April. “As an entrepreneur, with an impending New York City tax hike on the horizon, this expansion is the right move to keep clients and employees satisfied,” said Torossian. “Miami is an open city which is seeing tremendous growth.”
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
Real Chemistry acquires Spurwing Communications, which advises pharmaceutical and healthcare organizations—as well as clients across a broader range of industries—throughout APAC... 5W AI Communications (5WPR) is moving its headquarters from New York to Florida (Miami, Tampa)... Valence Communications, which will focus on biopharmaceutical companies, launches under Matt Middleman, who was founder and CEO at LifeSci Communications.
Moburst, which specializes in digital marketing and AI-powered solutions, acquires Amazon marketing agency Hyperzon... The Public Relations Global Network launches its Health Practice Group, which brings together more than 20 independent agencies across four continents to support health care, life sciences and pharma organizations... ICR’s newly released Q2 2026 SPAC Market Update & Outlook shows a healthy environment for IPOs... Red Banyan, a senior-level crisis management, litigation PR, and reputation management firm, makes its first appearance in the Chambers and Partners listings.
