EVINS and Hall PR pick up Arlo Hotels. The agencies will develop and execute a curated marketing strategy to communicate Arlo Hotels’ vision and differentiation through strategic brand positioning, media relations, social media and influencer strategy, brand partnerships and bespoke activations. “We are thrilled to be working with both EVINS and Hall PR as an extension of the Arlo team,” said Arlo Hotels corporate director of public relations Kiara Horwitz. “With their combined knowledge of the hospitality industry, they will ensure we continue to expand our brand advocacy.”


Marino adds Alvarez & Marsal Property Investments to its portfolio of real estate accounts. Marino will be PR agency of record for the company, providing PR and digital/social media services. AMPI has a portfolio of more than 1.5 million square feet of Class-A mixed-use, office and retail properties across the United States, with access to in-house teams of service providers in project management, design and leasing. “The company prioritizes integrity, responsiveness and the fostering of long-term relationships with stakeholders, the same values of most importance to Marino,” said agency president John F. Marino.


JC Communications takes on PR agency of record duties for the AC Hotel Tallahassee Universities at The Capitol, which will open in late April. The agency will be handling the national and local public relations to announce the hotel’s opening as well as ongoing PR for the property and its Charlie Park restaurant. The work will include all media relations, press trips, story pitching and the hotel’s grand opening event in the fall.


BCENE Public Relations lands Bonny and Milk Cult. The agency will work with Bonny, a female-founded, health and wellness start-up at it launches a collection of natural, organic and “deliciously clean” fiber supplements. For Washington, D.C.-based ice cream company Milk Cult, BCENE PR will provide strategic communications and media relations support as the company expands from a local pop-up to a national brand that now retails in three new Whole Foods regions.