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EVINS and Hall PR pick up Arlo Hotels. The agencies will develop and execute a curated marketing strategy to communicate Arlo Hotels’ vision and differentiation through strategic brand positioning, media relations, social media and influencer strategy, brand partnerships and bespoke activations. “We are thrilled to be working with both EVINS and Hall PR as an extension of the Arlo team,” said Arlo Hotels corporate director of public relations Kiara Horwitz. “With their combined knowledge of the hospitality industry, they will ensure we continue to expand our brand advocacy.”
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Marino adds Alvarez & Marsal Property Investments to its portfolio of real estate accounts. Marino will be PR agency of record for the company, providing PR and digital/social media services. AMPI has a portfolio of more than 1.5 million square feet of Class-A mixed-use, office and retail properties across the United States, with access to in-house teams of service providers in project management, design and leasing. “The company prioritizes integrity, responsiveness and the fostering of long-term relationships with stakeholders, the same values of most importance to Marino,” said agency president John F. Marino.
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JC Communications takes on PR agency of record duties for the AC Hotel Tallahassee Universities at The Capitol, which will open in late April. The agency will be handling the national and local public relations to announce the hotel’s opening as well as ongoing PR for the property and its Charlie Park restaurant. The work will include all media relations, press trips, story pitching and the hotel’s grand opening event in the fall.
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BCENE Public Relations lands Bonny and Milk Cult. The agency will work with Bonny, a female-founded, health and wellness start-up at it launches a collection of natural, organic and “deliciously clean” fiber supplements. For Washington, D.C.-based ice cream company Milk Cult, BCENE PR will provide strategic communications and media relations support as the company expands from a local pop-up to a national brand that now retails in three new Whole Foods regions.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
