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EVINS and Hall PR pick up Arlo Hotels. The agencies will develop and execute a curated marketing strategy to communicate Arlo Hotels’ vision and differentiation through strategic brand positioning, media relations, social media and influencer strategy, brand partnerships and bespoke activations. “We are thrilled to be working with both EVINS and Hall PR as an extension of the Arlo team,” said Arlo Hotels corporate director of public relations Kiara Horwitz. “With their combined knowledge of the hospitality industry, they will ensure we continue to expand our brand advocacy.”
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Marino adds Alvarez & Marsal Property Investments to its portfolio of real estate accounts. Marino will be PR agency of record for the company, providing PR and digital/social media services. AMPI has a portfolio of more than 1.5 million square feet of Class-A mixed-use, office and retail properties across the United States, with access to in-house teams of service providers in project management, design and leasing. “The company prioritizes integrity, responsiveness and the fostering of long-term relationships with stakeholders, the same values of most importance to Marino,” said agency president John F. Marino.
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JC Communications takes on PR agency of record duties for the AC Hotel Tallahassee Universities at The Capitol, which will open in late April. The agency will be handling the national and local public relations to announce the hotel’s opening as well as ongoing PR for the property and its Charlie Park restaurant. The work will include all media relations, press trips, story pitching and the hotel’s grand opening event in the fall.
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BCENE Public Relations lands Bonny and Milk Cult. The agency will work with Bonny, a female-founded, health and wellness start-up at it launches a collection of natural, organic and “deliciously clean” fiber supplements. For Washington, D.C.-based ice cream company Milk Cult, BCENE PR will provide strategic communications and media relations support as the company expands from a local pop-up to a national brand that now retails in three new Whole Foods regions.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
