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EVINS and Hall PR pick up Arlo Hotels. The agencies will develop and execute a curated marketing strategy to communicate Arlo Hotels’ vision and differentiation through strategic brand positioning, media relations, social media and influencer strategy, brand partnerships and bespoke activations. “We are thrilled to be working with both EVINS and Hall PR as an extension of the Arlo team,” said Arlo Hotels corporate director of public relations Kiara Horwitz. “With their combined knowledge of the hospitality industry, they will ensure we continue to expand our brand advocacy.”
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Marino adds Alvarez & Marsal Property Investments to its portfolio of real estate accounts. Marino will be PR agency of record for the company, providing PR and digital/social media services. AMPI has a portfolio of more than 1.5 million square feet of Class-A mixed-use, office and retail properties across the United States, with access to in-house teams of service providers in project management, design and leasing. “The company prioritizes integrity, responsiveness and the fostering of long-term relationships with stakeholders, the same values of most importance to Marino,” said agency president John F. Marino.
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JC Communications takes on PR agency of record duties for the AC Hotel Tallahassee Universities at The Capitol, which will open in late April. The agency will be handling the national and local public relations to announce the hotel’s opening as well as ongoing PR for the property and its Charlie Park restaurant. The work will include all media relations, press trips, story pitching and the hotel’s grand opening event in the fall.
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BCENE Public Relations lands Bonny and Milk Cult. The agency will work with Bonny, a female-founded, health and wellness start-up at it launches a collection of natural, organic and “deliciously clean” fiber supplements. For Washington, D.C.-based ice cream company Milk Cult, BCENE PR will provide strategic communications and media relations support as the company expands from a local pop-up to a national brand that now retails in three new Whole Foods regions.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
Racepoint Global is selected as communications agency for Velaura AI, a company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications... V2 Communications signs on to work with Bevi, Cielo and Treefera... Colangelo & Partners is named AOR for for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary.
FINN Partners is named public relations agency of record for SUSE, which provides enterprise open-source solutions... Lou Hammond Group signs on to work with the West Virginia Department of Tourism... Wireside Communications adds Xscape Photonics, Salience Labs and Aria Networks to its client roster.
