The Decker/Royal Agency wins Sandals Resorts International, as well as its affiliate brands including Sandals Resorts, Beaches Resorts, Fowl Cay Resort and Your Jamaican Villas, effective May 1. Decker/Royal will provide full communications counsel for the company, including consumer- and industry-facing PR and corporate communications. The agency previously worked with SRI in 2018. SRI operates 16 beachfront properties in Jamaica, Antigua, Saint Lucia, The Bahamas, Barbados and Grenada and is opening a resort in Curaçao soon. Decker/Royal also represents the brands and products of Travel + Leisure Co., including Wyndham Destinations, guided tour company Trafalgar, and travel technology company App in the Air.
Marketing Maven lands Visit Conejo Valley, the official tourism marketing organization for the cities of Thousand Oaks and Agoura Hills, CA. Marketing Maven will conduct a public relations and marketing strategy campaign for the organization through January 2022, concentrating on Southern California media and general top-tier travel and hospitality media. “We chose Marketing Maven because they are tried and true experts at marketing and public relations, especially in the travel and tourism industry,” said Visit Conejo Valley president and CEO Danielle Borja.
The Abbi Agency takes on AOR duties for the Silver State Health Insurance Exchange and its consumer-facing online health insurance exchange, Nevada Health Link. In partnership with Marketing for Change and Ericka Aviles Consulting, The Abbi Agency will work with Nevada Health Link to activate awareness for the online exchange and engage the growing population of Nevada, especially the Hispanic community, through a robust integrated marketing strategy. "As we go full steam ahead to grow the impact of Nevada Health Link, having the unique powerhouse of three expert agencies working collaboratively, each dedicated to ensuring individuals have access to quality and affordable health coverage, is a great privilege,” said Silver State Health Insurance Exchange communications officer Janel Davis.