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The Decker/Royal Agency wins Sandals Resorts International, as well as its affiliate brands including Sandals Resorts, Beaches Resorts, Fowl Cay Resort and Your Jamaican Villas, effective May 1. Decker/Royal will provide full communications counsel for the company, including consumer- and industry-facing PR and corporate communications. The agency previously worked with SRI in 2018. SRI operates 16 beachfront properties in Jamaica, Antigua, Saint Lucia, The Bahamas, Barbados and Grenada and is opening a resort in Curaçao soon. Decker/Royal also represents the brands and products of Travel + Leisure Co., including Wyndham Destinations, guided tour company Trafalgar, and travel technology company App in the Air.
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Marketing Maven lands Visit Conejo Valley, the official tourism marketing organization for the cities of Thousand Oaks and Agoura Hills, CA. Marketing Maven will conduct a public relations and marketing strategy campaign for the organization through January 2022, concentrating on Southern California media and general top-tier travel and hospitality media. “We chose Marketing Maven because they are tried and true experts at marketing and public relations, especially in the travel and tourism industry,” said Visit Conejo Valley president and CEO Danielle Borja.
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The Abbi Agency takes on AOR duties for the Silver State Health Insurance Exchange and its consumer-facing online health insurance exchange, Nevada Health Link. In partnership with Marketing for Change and Ericka Aviles Consulting, The Abbi Agency will work with Nevada Health Link to activate awareness for the online exchange and engage the growing population of Nevada, especially the Hispanic community, through a robust integrated marketing strategy. "As we go full steam ahead to grow the impact of Nevada Health Link, having the unique powerhouse of three expert agencies working collaboratively, each dedicated to ensuring individuals have access to quality and affordable health coverage, is a great privilege,” said Silver State Health Insurance Exchange communications officer Janel Davis.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
