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| Penny Ladkin-Brand |
Next Fifteen Communications reported an eight percent boost to $442M in revenues for the year ended Jan. 31 and a $1.8M pre-tax loss.
Chairman Penny Ladkin-Brand called the financial results “excellent” during a year like no other.
Next 15 attributed its “upbeat” performance due to limited exposure in COVID-19 ravaged sectors such as leisure, travel, retail, hospitality, sports marketing, live events and traditional media buying.
About 60 percent of overall comes from the tech sectors and its B2B marketing agencies.
Next 15’s brand marketing group, which includes Archetype, OutCast, M Booth and Blueshirt Group, posted a four percent jump in net revenues to $192M. Organic growth slipped 5.5 percent.
Overall, Next 15 recorded organic declines of four percent in Q1, eight percent in Q2, three percent in Q3 and two percent in Q4.
The firm says it is off “to a strong start in the new financial year as its trading performance is ahead of management’s expectations.”
Collected Strategies handles media for Stillwater, OK-based USA Rare Earth as it acquires Brazil’s Serra Verde critical minerals miner and processor for $2.8B in cash and stock.
Gladstone Place Partners represents QXO Inc. as it agrees to buy TopBuild Corp., which relies on FTI Consulting, to create North America's second largest publicly traded building products distributor.
QVC Group is using Joele Frank for strategic communications as the TV home shopping pioneer declares Chapter 11.
Publicis Groupe reported 4.5 percent Q1 organic growth in net revenues to $4.1B despite the volatile macro environment.
PondelWilkinson, the Los Angeles-based IR and strategic communications shop, has expanded to the East Coast by adding Anreder & Company veterans following the retirement of principal Steven Anreder.
