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APCO Worldwide has signed on to provide The George Floyd Memorial Foundation with critical services to help the foundation create programs advancing equity and justice. The foundation will focus on long-term results and engage officials at the state and federal levels, APCO founder and executive chairman Margery Kraus said. The George Floyd Memorial Foundation is committed to amplifying George Floyd's story through organized community outreach, targeted educational programs and intentional reform initiatives—leading up to and beyond the one-year remembrance of his death on May 25. “We’re thrilled to partner with APCO on our work to activate invested communities, address the root causes of inequity and combat the institutional violence affecting Black Americans,” said the foundation’s executive director, Jacari Harris.
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Clarity forms a pro bono partnership with minority-founded startup Malomo, a shipment tracking platform created to help e-commerce merchants build stronger customer relationships. The partnership was put together through the Diversity Marketing Consortium, a group of 20 agencies and consultants that includes Peppercomm, SourceCode Commnications, Racepoint Global and Praytell. DMC was founded in 2020 to provide $3 million in pro bono marketing and legal services to female and minority-led startups “We are thrilled to work with a pro bono partner that has the vision and the ability to innovate, particularly in the turn of COVID-19, as online activity soared and e-commerce became increasingly essential,” said Clarity Los Angeles managing director Monica Feig.
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The Travel Lifestyle Network, which consists of 19 agencies representing over 30 countries on six continents, has added three new agency partners. The newly inducted agencies are Argentina’s Sinergia Marketing Turistico; Big Ambitions from Cape Town, South Africa; and Israeli agency Terra Nova. “Even during these incredibly complex times, our network continues to grow,” said TLN chairwoman Virginie Le Norgant, associate director at Paris-based Group Expression. “The addition of these new members further strengthens our impact across the globe, allowing our current members to better serve existing and future clients.”
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
Bell Yard Communications and Kysen PR, London-based firms that focus on legal market and litigation PR, are merging. The combined firm will operate as Bell Yard Kysen Communications... FINN Partners launches Travel with Tastemakers, a global report that looks at more than 25 destinations through the eyes of the creatives who shape them... Baker Public Relations, a woman-owned agency based in Albany with offices in Pittsburgh, PA and St. Petersburg, FL, rebrands as The Baker Agency. 
ChangeMakers, an independent shop with 400 professionals across Canada and the U.S., is merging with The Creative Dept., which advises innovative and culture-shaping companies on brand strategy and creative direction... Full Court Press Communications, a Bay Area-based strategic communications firm, celebrates its 25th anniversary... R&J Strategic Communications marks its 40th anniversary by launching its Moments That Made a Difference campaign.
