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APCO Worldwide has signed on to provide The George Floyd Memorial Foundation with critical services to help the foundation create programs advancing equity and justice. The foundation will focus on long-term results and engage officials at the state and federal levels, APCO founder and executive chairman Margery Kraus said. The George Floyd Memorial Foundation is committed to amplifying George Floyd's story through organized community outreach, targeted educational programs and intentional reform initiatives—leading up to and beyond the one-year remembrance of his death on May 25. “We’re thrilled to partner with APCO on our work to activate invested communities, address the root causes of inequity and combat the institutional violence affecting Black Americans,” said the foundation’s executive director, Jacari Harris.
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Clarity forms a pro bono partnership with minority-founded startup Malomo, a shipment tracking platform created to help e-commerce merchants build stronger customer relationships. The partnership was put together through the Diversity Marketing Consortium, a group of 20 agencies and consultants that includes Peppercomm, SourceCode Commnications, Racepoint Global and Praytell. DMC was founded in 2020 to provide $3 million in pro bono marketing and legal services to female and minority-led startups “We are thrilled to work with a pro bono partner that has the vision and the ability to innovate, particularly in the turn of COVID-19, as online activity soared and e-commerce became increasingly essential,” said Clarity Los Angeles managing director Monica Feig.
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The Travel Lifestyle Network, which consists of 19 agencies representing over 30 countries on six continents, has added three new agency partners. The newly inducted agencies are Argentina’s Sinergia Marketing Turistico; Big Ambitions from Cape Town, South Africa; and Israeli agency Terra Nova. “Even during these incredibly complex times, our network continues to grow,” said TLN chairwoman Virginie Le Norgant, associate director at Paris-based Group Expression. “The addition of these new members further strengthens our impact across the globe, allowing our current members to better serve existing and future clients.”
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
Ways Marketing Solutions, a Saudi Arabia-based marketing and communications group, teams with H&K alum James Drewer and Cake founder Mike Mathieson, to launch Ways Global Communications with HQs in London and Riyadh... UNICEPTA, a media intelligence provider within Stagwell’s The Marketing Cloud, launches an integration with Microsoft 365 Copilot... MAD Global CEO Mike DuHaime has been named to New Jersey Governor-Elect Mikie Sherrill’s transition team.
Ogilvy launches CultureCurrent, a social-first earned media offering that integrates cutting-edge technology with human cultural intuition to listen, identify, activate and amplify brand stories.... Forward Global, a risk and reputation management advisory firm, opens in Abu Dhabi... Lyons Broadcast PR marks its 20th anniversary with the introduction of new virtual production technology, enhanced media outreach tools, and integrated broadcast-digital strategies.
