Jake Siewert
Jake Siewert

Jake Siewert, who guided Goldman Sachs’ reputational recovery in the aftermath of the global financial meltdown, is joining Warburg Pincus.

The New York Times credits Siewert for erasing Goldman’s reputation as a great vampire squid by “demystifying the firm, putting its executives more in the public eye and repairing relationships with policymakers and the media.”

He also pushed the investment bank into podcasting and social media, which was a rarity on Wall Street.

Siewert joined Goldman from the Treasury Dept., where he was a counselor to Secretary Tim Geithner, who is president of Warburg.

Earlier, he was White House press secretary during an eight-year run in the Clinton administration and was executive VP at Alcoa.