Weber Shandwick ups Tom Beckman to global chief creative officer. Beckman has been global head of creative at the agency since 2014. In his new role, he will continue to set and elevate the standards for Weber Shandwick’s creative work, as well as working to grow the agency’s community of creative talent. He will also lead its Global Creative Council, a working group of creative leaders across the organization, and oversee creative across the firm’s agencies. Weber has also named Robyn Adelson, chief strategy officer for North America. She was previously EVP, creative and strategy for Canada.
|Kate Corcoran Adorno|
Actual Agency promotes Kate Corcoran Adorno to executive vice president. Adorno has been at Actual since 2018, previously serving as senior vice president. Before joining Actual, she was a senior vice president at Access. In her new position, Adorno is charged with leading client engagements, agency teams and business growth. “Kate is known for her strategic thinking, collaborative approach, and a unique ability to make a client’s narrative come alive,” said Actual Agency founder and CEO Michael Young.
|Debbie White, Karin Siomporas, Sarah Goodling|
Crosby Marketing Communications has promoted Sarah Goodling to director, social media; Karin Siomporas to director, integration management, Debbie White to director, and digital program management. Goodling oversees a team of professionals that builds online communities and implements multi-channel social and digital campaigns for government and nonprofit clients. Siomporas is responsible for the development and execution of communications campaigns for the Department of Defense's Military OneSource program. White strategizes and directs digital programs that integrate web, mobile, paid search, and email marketing for the Military OneSource account.