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KEF Media celebrates 35th anniversary on May 1. The firm has worked in the marketing, food and beverage, travel, health, pharma, sports, consumer products and retail categories. KEF also carved out a niche advising on and executing brand activations for Olympic sponsors, including satellite and virtual media tours, B-roll, radio media tours and digital media placements. “I got the Olympic bug when I went to Sarajevo in what was then Yugoslavia in 1984 on behalf of a client,” said KEF chief Kevin Foley. “Since then we’ve worked with clients in Calgary, Barcelona, Atlanta, Salt Lake City, Athens, Torino, Beijing, Vancouver, London, Sochi, Rio, and PyeongChang.” Since Japan is not allowing foreigners into the country for the 2021 Summer Games because of COVID, KEF Media has come up with a number of ways for sponsors to get their messages to U.S. audiences.
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PR Boutiques International adds six members. They are The Other Agency, which has offices in New York and Los Angeles; Brunnen Communications, a Helsinki, Finland firm; London-based tech firm Together Agency; PR Partner, a crisis communications agency in Tallinn, Estonia; Revolve Marketing and PR, a Dublin-based firm that targets luxury brand clients; and Together LTD., a boutique media strategy consulting firm in Tel Aviv. PRBI now includes more than 40 boutique agencies on five continents.
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5W Public Relations founder and CEO Ronn Torossian updates his 2011 book “For Immediate Release: Shape Minds, Build Brands, and Deliver Result with Game-Changing Publications,” to reflect best practices in today’s public relations market. The book outlines how businesses and individuals can use a strategic mix of psychology, research, data, aesthetics, and digital and intuitive common sense to work with—or defend against—the media. Torossian writes that his goal in the new edition is “to demonstrate that public relations remains one of the most relevant and effective tools for entrepreneurs, emerging brands, Fortune 500 companies, personalities, and politicians” to get their messages across in an increasingly fragmented communications environment.
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
