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KEF Media celebrates 35th anniversary on May 1. The firm has worked in the marketing, food and beverage, travel, health, pharma, sports, consumer products and retail categories. KEF also carved out a niche advising on and executing brand activations for Olympic sponsors, including satellite and virtual media tours, B-roll, radio media tours and digital media placements. “I got the Olympic bug when I went to Sarajevo in what was then Yugoslavia in 1984 on behalf of a client,” said KEF chief Kevin Foley. “Since then we’ve worked with clients in Calgary, Barcelona, Atlanta, Salt Lake City, Athens, Torino, Beijing, Vancouver, London, Sochi, Rio, and PyeongChang.” Since Japan is not allowing foreigners into the country for the 2021 Summer Games because of COVID, KEF Media has come up with a number of ways for sponsors to get their messages to U.S. audiences.
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PR Boutiques International adds six members. They are The Other Agency, which has offices in New York and Los Angeles; Brunnen Communications, a Helsinki, Finland firm; London-based tech firm Together Agency; PR Partner, a crisis communications agency in Tallinn, Estonia; Revolve Marketing and PR, a Dublin-based firm that targets luxury brand clients; and Together LTD., a boutique media strategy consulting firm in Tel Aviv. PRBI now includes more than 40 boutique agencies on five continents.
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5W Public Relations founder and CEO Ronn Torossian updates his 2011 book “For Immediate Release: Shape Minds, Build Brands, and Deliver Result with Game-Changing Publications,” to reflect best practices in today’s public relations market. The book outlines how businesses and individuals can use a strategic mix of psychology, research, data, aesthetics, and digital and intuitive common sense to work with—or defend against—the media. Torossian writes that his goal in the new edition is “to demonstrate that public relations remains one of the most relevant and effective tools for entrepreneurs, emerging brands, Fortune 500 companies, personalities, and politicians” to get their messages across in an increasingly fragmented communications environment.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
