KEF Media celebrates 35th anniversary on May 1. The firm has worked in the marketing, food and beverage, travel, health, pharma, sports, consumer products and retail categories. KEF also carved out a niche advising on and executing brand activations for Olympic sponsors, including satellite and virtual media tours, B-roll, radio media tours and digital media placements. “I got the Olympic bug when I went to Sarajevo in what was then Yugoslavia in 1984 on behalf of a client,” said KEF chief Kevin Foley. “Since then we’ve worked with clients in Calgary, Barcelona, Atlanta, Salt Lake City, Athens, Torino, Beijing, Vancouver, London, Sochi, Rio, and PyeongChang.” Since Japan is not allowing foreigners into the country for the 2021 Summer Games because of COVID, KEF Media has come up with a number of ways for sponsors to get their messages to U.S. audiences.
PR Boutiques International adds six members. They are The Other Agency, which has offices in New York and Los Angeles; Brunnen Communications, a Helsinki, Finland firm; London-based tech firm Together Agency; PR Partner, a crisis communications agency in Tallinn, Estonia; Revolve Marketing and PR, a Dublin-based firm that targets luxury brand clients; and Together LTD., a boutique media strategy consulting firm in Tel Aviv. PRBI now includes more than 40 boutique agencies on five continents.
5W Public Relations founder and CEO Ronn Torossian updates his 2011 book “For Immediate Release: Shape Minds, Build Brands, and Deliver Result with Game-Changing Publications,” to reflect best practices in today’s public relations market. The book outlines how businesses and individuals can use a strategic mix of psychology, research, data, aesthetics, and digital and intuitive common sense to work with—or defend against—the media. Torossian writes that his goal in the new edition is “to demonstrate that public relations remains one of the most relevant and effective tools for entrepreneurs, emerging brands, Fortune 500 companies, personalities, and politicians” to get their messages across in an increasingly fragmented communications environment.