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KEF Media celebrates 35th anniversary on May 1. The firm has worked in the marketing, food and beverage, travel, health, pharma, sports, consumer products and retail categories. KEF also carved out a niche advising on and executing brand activations for Olympic sponsors, including satellite and virtual media tours, B-roll, radio media tours and digital media placements. “I got the Olympic bug when I went to Sarajevo in what was then Yugoslavia in 1984 on behalf of a client,” said KEF chief Kevin Foley. “Since then we’ve worked with clients in Calgary, Barcelona, Atlanta, Salt Lake City, Athens, Torino, Beijing, Vancouver, London, Sochi, Rio, and PyeongChang.” Since Japan is not allowing foreigners into the country for the 2021 Summer Games because of COVID, KEF Media has come up with a number of ways for sponsors to get their messages to U.S. audiences.
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PR Boutiques International adds six members. They are The Other Agency, which has offices in New York and Los Angeles; Brunnen Communications, a Helsinki, Finland firm; London-based tech firm Together Agency; PR Partner, a crisis communications agency in Tallinn, Estonia; Revolve Marketing and PR, a Dublin-based firm that targets luxury brand clients; and Together LTD., a boutique media strategy consulting firm in Tel Aviv. PRBI now includes more than 40 boutique agencies on five continents.
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5W Public Relations founder and CEO Ronn Torossian updates his 2011 book “For Immediate Release: Shape Minds, Build Brands, and Deliver Result with Game-Changing Publications,” to reflect best practices in today’s public relations market. The book outlines how businesses and individuals can use a strategic mix of psychology, research, data, aesthetics, and digital and intuitive common sense to work with—or defend against—the media. Torossian writes that his goal in the new edition is “to demonstrate that public relations remains one of the most relevant and effective tools for entrepreneurs, emerging brands, Fortune 500 companies, personalities, and politicians” to get their messages across in an increasingly fragmented communications environment.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
