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North 6th Agency picks up Outmatch, creator of the Hiring Experience Stack, which provides job seekers with insights to support their career ambitions. N6A will support Outmatch on a variety of external media relations and content marketing initiatives to drive competitive awareness and amplify the company’s growth. “Finding a partner with a deep wealth of experience in the HR-SaaS space was critical to help us share our message effectively and take our company to the next level,” said Outmatch chief futurist Yves Lermusi.
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Newlink signs battleface, an insurance provider offering services and benefits to travelers visiting or working internationally. Newlink will provide media relations and facilitate strategic partnerships, as well as providing support at trade and consumer shows, content development, and overall strategic efforts. “As we grow our US operation, we needed a hands-on agency with insight into what drives American travel insurance buyers, which will be key to our communication strategies,” said battleface CEO Sasha Gainullin.
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Clarity PR has been engaged to handle UK and US communications for Gen Z friendship social media app Yubo. The agency will work with the brand to operate a consumer and corporate press office function on both sides of the Atlantic. Clarity will also work to increase Yubo’s brand awareness and drive user growth through a PR strategy that taps into lifestyle, Gen Z and consumer press, alongside momentum corporate outreach. Paris-headquartered Yubo, which launched in 2015, says it reaches over 45 million users across 40 countries. “We’re delighted to be working with the teams at Clarity in both London and New York, building a great catalogue of creative activity and importantly for us to begin to share parts of our brand story that we haven’t told before,” said Yubo policy and communications lead Lucien Grandval.
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Ditto adds crypto exchange Bitstamp, online bank Douugh and Flatiron School, which teaches skills including software engineering, data science, cybersecurity, and product design. Ditto will work with Bitstamp to raise awareness of the company in the U.S. market. For Douugh, the agency’s efforts will be targeted at differentiating the company within the fintech industry and raising its brand awareness with consumer and lifestyle audience. Flatiron School has engaged Ditto to provide messaging, media training, media relations and content.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
