North 6th Agency picks up Outmatch, creator of the Hiring Experience Stack, which provides job seekers with insights to support their career ambitions. N6A will support Outmatch on a variety of external media relations and content marketing initiatives to drive competitive awareness and amplify the company’s growth. “Finding a partner with a deep wealth of experience in the HR-SaaS space was critical to help us share our message effectively and take our company to the next level,” said Outmatch chief futurist Yves Lermusi.


Newlink signs battleface, an insurance provider offering services and benefits to travelers visiting or working internationally. Newlink will provide media relations and facilitate strategic partnerships, as well as providing support at trade and consumer shows, content development, and overall strategic efforts. “As we grow our US operation, we needed a hands-on agency with insight into what drives American travel insurance buyers, which will be key to our communication strategies,” said battleface CEO Sasha Gainullin.


Clarity PR has been engaged to handle UK and US communications for Gen Z friendship social media app Yubo. The agency will work with the brand to operate a consumer and corporate press office function on both sides of the Atlantic. Clarity will also work to increase Yubo’s brand awareness and drive user growth through a PR strategy that taps into lifestyle, Gen Z and consumer press, alongside momentum corporate outreach. Paris-headquartered Yubo, which launched in 2015, says it reaches over 45 million users across 40 countries. “We’re delighted to be working with the teams at Clarity in both London and New York, building a great catalogue of creative activity and importantly for us to begin to share parts of our brand story that we haven’t told before,” said Yubo policy and communications lead Lucien Grandval.


Ditto adds crypto exchange Bitstamp, online bank Douugh and Flatiron School, which teaches skills including software engineering, data science, cybersecurity, and product design. Ditto will work with Bitstamp to raise awareness of the company in the U.S. market. For Douugh, the agency’s efforts will be targeted at differentiating the company within the fintech industry and raising its brand awareness with consumer and lifestyle audience. Flatiron School has engaged Ditto to provide messaging, media training, media relations and content.