Chris Kief
Chris Kief
Credit: Emmanuel André

BCW has hired Chris Kief, who was head of technology for advertising powerhouse Droga5, as chief technology officer.

At Droga5, he handled the multi-year global redesign and re-platforming of

Earlier, Kief was head of technology at 360i, where he headed a team responsible for development of web/native mobile applications, search marketing tools, e-commerce optimization and media data management for consumer B2B and telecom communications.

During his more than 20-year career, Kief also served as chief technology officer at Saatchi & Saatchi and held tech posts at TBWAWorldwide and Crispin Porter + Bogusky.

He reports to BCW CEO Donna Imperato.

WPP owns BCW.