Credit: Emmanuel André
BCW has hired Chris Kief, who was head of technology for advertising powerhouse Droga5, as chief technology officer.
At Droga5, he handled the multi-year global redesign and re-platforming of Harley-Davison.com.
Earlier, Kief was head of technology at 360i, where he headed a team responsible for development of web/native mobile applications, search marketing tools, e-commerce optimization and media data management for consumer B2B and telecom communications.
During his more than 20-year career, Kief also served as chief technology officer at Saatchi & Saatchi and held tech posts at TBWAWorldwide and Crispin Porter + Bogusky.
He reports to BCW CEO Donna Imperato.
WPP owns BCW.