Pop’N Creative, an Atlanta-based, Black women-owned multicultural marketing firm focused on digital and social campaigns, content creation and experience design, is named agency of record for the 2021 season of the WNBA’s Atlanta Dream. Pop’N Creative will drive the team’s brand awareness, amplify their social impact and enhance player profiles with the #DoItForTheDream campaign. The campaign is spearheaded by Dream president Suzanne Abair and vice president and former Dream point guard Renee Montgomery, who sat out the 2020 season in solidarity with the Black Lives Matter movement. It is aimed at challenging the systemic barriers—access, investment, infrastructure and representation—faced by people of color. Abair said the team was impressed by Pop’N Creative’s “creative and strategic thinking and we are confident they will elevate our mission to give back to the community.” Abair and Montgomery, along with Northland founder and chairman Larry Gottesdiener, purchased the team, which had been partly owned by former Georgia Senator Kelly Loeffler, in February.
Geoffrey Weill Associates has been named public relations counsel of record for Neos, Italy’s second-largest airline. Weill is working with Neos as it prepares to launch twice-weekly service between New York and Milan in the second half of June. The airline plans to increase the number of New York-based flights its offers next year, as well as adding additional US gateways to its schedule. Weill has also been selected to handle public relations in North America for French Affaires, which offers small group journeys to France as well as designing customized trips. In addition, the company operates a series of virtual and in-person experiences that include French language courses, wine tastings, cooking classes, history lessons, guest speakers and shopping trips.
Baker Public Relations, which has offices in Pittsburgh and Albany, NY, is named PR agency of record for Gwen’s Girls and the Sofranko Advisory Group. Baker PR will serve as strategic communications partner for public relations, event planning and marketing for Gwen’s Girls, a nonprofit organization founded by Gwen Elliott, Pittsburgh’s first female and African American police commander, that empowers girls and young women through holistic, gender-specific programs and education. The agency will provide PR services for Sofranko, one of the largest full-service hospitality consulting firms in Pennsylvania.