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Pop’N Creative, an Atlanta-based, Black women-owned multicultural marketing firm focused on digital and social campaigns, content creation and experience design, is named agency of record for the 2021 season of the WNBA’s Atlanta Dream. Pop’N Creative will drive the team’s brand awareness, amplify their social impact and enhance player profiles with the #DoItForTheDream campaign. The campaign is spearheaded by Dream president Suzanne Abair and vice president and former Dream point guard Renee Montgomery, who sat out the 2020 season in solidarity with the Black Lives Matter movement. It is aimed at challenging the systemic barriers—access, investment, infrastructure and representation—faced by people of color. Abair said the team was impressed by Pop’N Creative’s “creative and strategic thinking and we are confident they will elevate our mission to give back to the community.” Abair and Montgomery, along with Northland founder and chairman Larry Gottesdiener, purchased the team, which had been partly owned by former Georgia Senator Kelly Loeffler, in February.
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Geoffrey Weill Associates has been named public relations counsel of record for Neos, Italy’s second-largest airline. Weill is working with Neos as it prepares to launch twice-weekly service between New York and Milan in the second half of June. The airline plans to increase the number of New York-based flights its offers next year, as well as adding additional US gateways to its schedule. Weill has also been selected to handle public relations in North America for French Affaires, which offers small group journeys to France as well as designing customized trips. In addition, the company operates a series of virtual and in-person experiences that include French language courses, wine tastings, cooking classes, history lessons, guest speakers and shopping trips.
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Baker Public Relations, which has offices in Pittsburgh and Albany, NY, is named PR agency of record for Gwen’s Girls and the Sofranko Advisory Group. Baker PR will serve as strategic communications partner for public relations, event planning and marketing for Gwen’s Girls, a nonprofit organization founded by Gwen Elliott, Pittsburgh’s first female and African American police commander, that empowers girls and young women through holistic, gender-specific programs and education. The agency will provide PR services for Sofranko, one of the largest full-service hospitality consulting firms in Pennsylvania.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
