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PRCG | Sports launches SportsRep360, an integrated suite of reputation management practices, training principles and technology designed specifically for athletes. SportsRep360’s offerings include: brand counseling and strategies; media and social media monitoring and analysis; message and media training; advance search engine optimization; and a tailored program of social media posts for such platforms as Twitter, Instagram, Snapchat and TikTok. “In the modern sports economy, value is determined not just by performance, but by reputation,” said PRCG | Sports Director Jim Rocco. “Rather than handing off your reputation to an assistant or intern, you need a holistic, 360-degree view of your marketing and PR.”
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The Public Relations Global Network adds Peritus PR and Race Communications as members, bringing its number of offices throughout the world to 54. Peritus is a woman-owned business, based in Birmingham, AL, which supports issue-based campaigns, statewide policy initiatives, influential nonprofits, ballot initiatives and some of Alabama’s largest employers. Founded in 2014 by Louise Oliver, the firm has worked with such clients as Alabama Power, Bank of America, University of Alabama at Birmingham, Protective Life, Alabama Tourism and Peco Foods. Race Communications, a full-service PR firm, has offices in Goiás, Rio de Janeiro and São Paulo, Brazil. Founded in 1999 by former journalist Rogério Artoni, the agency targets the Brazilian market in the fields of finance, food and beverages, and logistics and transport.
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Icon Source, a digital marketplace that connects brands with athletes, closes a $1.6 million seed round that will support its expansion as it prepares to begin facilitating deals for college athletes on July 1 . The company’s mobile application and AI-powered platform pairs athletes and brands based on social audience demographics, as well as the ability to run organic searches based on schedule, demographics, sports and personal interests. “There’s a tremendous market out there for brands to connect with athletes seamlessly and affordably,” said Icon Source founder and CEO Chase Garrett.
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| Inez Kaiser |
The greater Kansas City Public Relations Society of America chapter has established its advisory committee for the Inez Y. Kaiser GKC-PRSA Memorial Scholarship Fund. Fund co-founder and past president Lea-Ann Germinder will serve as chair and Kaiser’s son Rick Kaiser will serve as vice-chair. The fund was created to honor Inez Kaiser, who was the first Black woman to establish a national public relations firm with national clients as well as the first Black woman to join the Kansas City Chamber of Commerce. The first scholarships of $2,500 each will be announced at the October 21 GKC-PRSA Prism Awards. Fundraising has begun and a scholarship portal will open June 1. A donation link is available here.
FleishmanHillard is shuttering its 20-member Dublin office as Omnicom Public Relations reorganizes its global operations... Vested acquires Watermark, a D.C.-based public affairs and special situations firm.... Matter earns two Pinnacle Awards 2026 Marketing & Communications honors for its clients.
Quad/Graphics launches Direct, a Quad Agency to help marketers create, execute and measure direct marketing campaigns in one connected offering... InnoVision Marketing Group SVP/senior creative director Giselle Campos and SVP/general manager Alanna Markey are among the first-ever winners of the San Diego Business Journal’s Indispensables Awards, which recognizes professionals who make the greatest impact within their organizations and across the San Diego business community... Park Place Technologies, an IT infrastructure services firm that works with Feintuch Communications, releases the second episode of its “The Savvy CIO” podcast. 
Ripley PR is named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category... Excellera, a corporate-advisory firm, came in at number one in deal count, as well as fourth in deal value, in Mergermarket’s list of top EMEA firms... Thunderly is telling the stories of military veterans who transferred the discipline, organization and leadership skills developed in service to their country into successful post-military careers as franchise business owners, as part of its year-long "American Dreamers: The Stories of Franchising" effort.
Legendary Boston PR man George Regan is stepping down from day-to-day management of his namesake firm. The 75-year-old will remain chairman.
CGLife, a pharma agency focused on clients who are bringing therapies for rare, specialty and hard-to-treat diseases to market, combines with AI-native agency The Considered+AI... PRSA-NY announces the shortlist for the 2026 Big Apple Awards... The Agency East Public Relations, a Fort Lauderdale–based shop that works exclusively with women business owners in the early growth stage, is expanding its practice to help women business owners get found and cited by AI answer engines like ChatGPT, Google AI Mode, Perplexity, and Claude.
