PRCG | Sports launches SportsRep360, an integrated suite of reputation management practices, training principles and technology designed specifically for athletes. SportsRep360’s offerings include: brand counseling and strategies; media and social media monitoring and analysis; message and media training; advance search engine optimization; and a tailored program of social media posts for such platforms as Twitter, Instagram, Snapchat and TikTok. “In the modern sports economy, value is determined not just by performance, but by reputation,” said PRCG | Sports Director Jim Rocco. “Rather than handing off your reputation to an assistant or intern, you need a holistic, 360-degree view of your marketing and PR.”
The Public Relations Global Network adds Peritus PR and Race Communications as members, bringing its number of offices throughout the world to 54. Peritus is a woman-owned business, based in Birmingham, AL, which supports issue-based campaigns, statewide policy initiatives, influential nonprofits, ballot initiatives and some of Alabama’s largest employers. Founded in 2014 by Louise Oliver, the firm has worked with such clients as Alabama Power, Bank of America, University of Alabama at Birmingham, Protective Life, Alabama Tourism and Peco Foods. Race Communications, a full-service PR firm, has offices in Goiás, Rio de Janeiro and São Paulo, Brazil. Founded in 1999 by former journalist Rogério Artoni, the agency targets the Brazilian market in the fields of finance, food and beverages, and logistics and transport.
Icon Source, a digital marketplace that connects brands with athletes, closes a $1.6 million seed round that will support its expansion as it prepares to begin facilitating deals for college athletes on July 1 . The company’s mobile application and AI-powered platform pairs athletes and brands based on social audience demographics, as well as the ability to run organic searches based on schedule, demographics, sports and personal interests. “There’s a tremendous market out there for brands to connect with athletes seamlessly and affordably,” said Icon Source founder and CEO Chase Garrett.
The greater Kansas City Public Relations Society of America chapter has established its advisory committee for the Inez Y. Kaiser GKC-PRSA Memorial Scholarship Fund. Fund co-founder and past president Lea-Ann Germinder will serve as chair and Kaiser’s son Rick Kaiser will serve as vice-chair. The fund was created to honor Inez Kaiser, who was the first Black woman to establish a national public relations firm with national clients as well as the first Black woman to join the Kansas City Chamber of Commerce. The first scholarships of $2,500 each will be announced at the October 21 GKC-PRSA Prism Awards. Fundraising has begun and a scholarship portal will open June 1. A donation link is available here.