Allison+Partners adds Blueair LLC, a Unilever brand that produces air purification systems for homes and the professional market. The scope of work includes campaign development, overall brand and product PR, integrated marketing strategy and projects, including video development, influencer relations and social media campaigns. The agency will also work to elevate the brand’s global advocacy program focusing on Clean Air for Children in the U.S., maintaining its CSR program and building a thought leadership platform for the company. The account will be serviced out of the agency’s Washington, D.C. office. “We are thrilled to work with Allison+Partners, a dynamic agency with a proven track record in elevating brand awareness and visibility,” said Blueair, head of brand and product marketing Suzy Kwiecien.
Hill+Knowlton Strategies picks up MANA Group, an entertainment company launched by former triathlete Chris McCormack. H+K will focus on the brand’s Pho3nix Foundation, a non-profit organization that leverages sports to enhance underprivileged children’s health and well-being. The agency will work to raise the profile of the foundation’s Sub 7 Sub 8 challenge, which will see four renowned triathletes attempt to complete a full distance triathlon in under seven (men) or eight hours (women). “We were impressed by the creative thinking H+K showed and their passion for making sport accessible to all. The team clearly understood our mission to inspire the next generation of athletes,” said McCormack.
Eleven Six PR adds several new clients to its roster, including the Pacific Whale Foundation in Maui, HI. Eleven Six is charged with developing and executing strategic PR, marketing and social media campaigns, storytelling, creative partnerships and programming, media relations and content curation for the new accounts. The agency is also taking on AOR duties for Hôtel Barrière Le Carl Gustaf in St. Barth; Regent Phu Quoc in Phu Quoc, Vietnam; and The Opus Westchester in White Plains, NY. In addition to working the openings of Regent Phu Quoc and The Opus Westchester, Eleven Six is also guiding all its new clients through Covid-19 recovery. The accounts will be supported by Eleven Six PR’s New York and Dallas teams.