Omnicom Group scoops up global integrated creative, media and communications agency partner for health tech company Royal Philips. FleishmanHillard and Ketchum (who have had 10-year relations with Philips) will head up the communications function, alongside Interbrand, Critical Mass and Omnicom Precision Marketing Group. “As we look to extend our leadership as a health technology solutions provider, Omnicom will be an important part of our world-class marketing capabilities, helping us to deliver personalized, differentiating customer experiences,” said Philips chief marketing and e-commerce officer Lorraine Barber-Miller at Philips.
French/West/Vaughan adds W.R. Case & Sons Cutlery Company, a family-run Bradford, PA-based manufacturer of everyday carry pocket knives. FWV will manage the brand’s public relations and influencer marketing efforts in partnership with CGPR, its Greater Boston office. The effort will focus on maximizing awareness of Case and its products as the brand looks to expand into new customer bases and drive consumer sales. FWV has already kicked off work on behalf of Case, focusing on PR asset development, media relations and influencer marketing. “This unique collaboration provides an impressive depth of experience across important categories for us, including the Western and outdoor verticals,” said Case associate vice president of marketing Brent Tyler. “We know the team’s expertise with American-made products will only further enhance the growth of our brand.”
5W Public Relations picks up Prinics Co., Ltd, licensee of the Kodak brand of instant print photo printers and cameras. 5WPR will be responsible for strategic media and influencer relations campaigns, positioning the brand as the best-in-class instant camera and printer while also driving awareness of the variety of products it offers. “We look forward to working with 5WPR as we grow in the U.S. market,” said Prinics America, Inc. CEO Andrew No, calling 5W “a partner who shares our enthusiasm in what a quality product means for documenting all of life’s special moments.”
Grant PR signs on Commercial Tenant Services, Inc.; Joshua Stein PLCC; and Century Management Services. Commercial Tenant Services audits commercial leases ranging from single location tenants to 30 of the Fortune 100. Joshua Stein PLCC, a returning client, is a law firm that specializes in commercial real estate. Century Management Services provides property management, project management and financial management for New York buildings containing thousands of condo and coop owners and renters.