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Omnicom Group scoops up global integrated creative, media and communications agency partner for health tech company Royal Philips. FleishmanHillard and Ketchum (who have had 10-year relations with Philips) will head up the communications function, alongside Interbrand, Critical Mass and Omnicom Precision Marketing Group. “As we look to extend our leadership as a health technology solutions provider, Omnicom will be an important part of our world-class marketing capabilities, helping us to deliver personalized, differentiating customer experiences,” said Philips chief marketing and e-commerce officer Lorraine Barber-Miller at Philips.
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French/West/Vaughan adds W.R. Case & Sons Cutlery Company, a family-run Bradford, PA-based manufacturer of everyday carry pocket knives. FWV will manage the brand’s public relations and influencer marketing efforts in partnership with CGPR, its Greater Boston office. The effort will focus on maximizing awareness of Case and its products as the brand looks to expand into new customer bases and drive consumer sales. FWV has already kicked off work on behalf of Case, focusing on PR asset development, media relations and influencer marketing. “This unique collaboration provides an impressive depth of experience across important categories for us, including the Western and outdoor verticals,” said Case associate vice president of marketing Brent Tyler. “We know the team’s expertise with American-made products will only further enhance the growth of our brand.”
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5W Public Relations picks up Prinics Co., Ltd, licensee of the Kodak brand of instant print photo printers and cameras. 5WPR will be responsible for strategic media and influencer relations campaigns, positioning the brand as the best-in-class instant camera and printer while also driving awareness of the variety of products it offers. “We look forward to working with 5WPR as we grow in the U.S. market,” said Prinics America, Inc. CEO Andrew No, calling 5W “a partner who shares our enthusiasm in what a quality product means for documenting all of life’s special moments.”
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Grant PR signs on Commercial Tenant Services, Inc.; Joshua Stein PLCC; and Century Management Services. Commercial Tenant Services audits commercial leases ranging from single location tenants to 30 of the Fortune 100. Joshua Stein PLCC, a returning client, is a law firm that specializes in commercial real estate. Century Management Services provides property management, project management and financial management for New York buildings containing thousands of condo and coop owners and renters.
Padilla has been selected by the University of Virginia to lead digital marketing services for talent recruitment at UVA Health... Ruder Finn adds Carter's, Sweet Loren's and Vytalogy Wellness to the roster of its brand experience practice... Red Lorry Yellow Lorry is named U.S. PR agency of record for AI orchestration system Centrical.
Finn Partners will promote the Alzheimer's and Parkinson's Diseases and Related Disorders (AD/PD) international conference slated March 16-20 in Barcelona and online as a hybrid event.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
