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Omnicom Group scoops up global integrated creative, media and communications agency partner for health tech company Royal Philips. FleishmanHillard and Ketchum (who have had 10-year relations with Philips) will head up the communications function, alongside Interbrand, Critical Mass and Omnicom Precision Marketing Group. “As we look to extend our leadership as a health technology solutions provider, Omnicom will be an important part of our world-class marketing capabilities, helping us to deliver personalized, differentiating customer experiences,” said Philips chief marketing and e-commerce officer Lorraine Barber-Miller at Philips.
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French/West/Vaughan adds W.R. Case & Sons Cutlery Company, a family-run Bradford, PA-based manufacturer of everyday carry pocket knives. FWV will manage the brand’s public relations and influencer marketing efforts in partnership with CGPR, its Greater Boston office. The effort will focus on maximizing awareness of Case and its products as the brand looks to expand into new customer bases and drive consumer sales. FWV has already kicked off work on behalf of Case, focusing on PR asset development, media relations and influencer marketing. “This unique collaboration provides an impressive depth of experience across important categories for us, including the Western and outdoor verticals,” said Case associate vice president of marketing Brent Tyler. “We know the team’s expertise with American-made products will only further enhance the growth of our brand.”
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5W Public Relations picks up Prinics Co., Ltd, licensee of the Kodak brand of instant print photo printers and cameras. 5WPR will be responsible for strategic media and influencer relations campaigns, positioning the brand as the best-in-class instant camera and printer while also driving awareness of the variety of products it offers. “We look forward to working with 5WPR as we grow in the U.S. market,” said Prinics America, Inc. CEO Andrew No, calling 5W “a partner who shares our enthusiasm in what a quality product means for documenting all of life’s special moments.”
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Grant PR signs on Commercial Tenant Services, Inc.; Joshua Stein PLCC; and Century Management Services. Commercial Tenant Services audits commercial leases ranging from single location tenants to 30 of the Fortune 100. Joshua Stein PLCC, a returning client, is a law firm that specializes in commercial real estate. Century Management Services provides property management, project management and financial management for New York buildings containing thousands of condo and coop owners and renters.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
