Finn Partners has picked up North America PR duties for Agriturismo Casetta, a 270-year-old luxury farmhouse, located in Italy's Tuscany region as borders begin to reopen from the COVID-19 shutdown.
The firm's New York team will handle a branding program, media relations, social media programming and partnerships.
"Casetta and its surroundings reflect the special appeal of Tuscany and Finn has the right skills and sensibilities to bring new appreciation to the property,” Xenia Lemos, owner of the property, said in a statement.
Virginia Sheridan, head of Finn's North America travel & lifestyle practice, said her team was “enchanted from the start with Casetta" and called Lemos "a warm and welcoming host whose singular joy is creating memorable experiences for her friends and guests."
She added that Italy, Florence and Tuscany make up "the American dream vacation, especially as we emerge from pandemic-imposed isolation."
Finn's travel group includes Hong Kong Tourism Board, Dubai Tourism, I Love NY, Turkish Airlines and Allianz Travel.
The firm is O'Dwyer's No. 3 ranked travel firm with 2020 fees of $10.4M.