BCW brings on Beth Marrano as executive vice president, integrated client solutions and Gabriela Lechin as executive vice president, West Coast market leader. Marrano comes to BCW from Publicis, where she served as executive vice president, client lead and head of account management. She will head up BCW’s Key Client Partner (KCP) program, with specific focus on bringing earned-plus solutions to several of BCW’s marquee clients. Before joining BCW, Lechin was chief communications officer with Birmingham Technologies. She previously was a senior vice president at Global Results Communications. In her new post, she is responsible for deepening BCW’s earned-plus offering and leading talent and clients. Brooke Hovey, Interim President, North America, BCW. “Gaby and Beth have tremendous track records in building brands, gaining market share, and resolving complex issues for clients,” said BCW interim president, North America Brooke Hovey.
Ogilvy UK names Fiona Gordon chief executive officer. Gordon was previously Ogilvy's chief client officer EMEA. Before that, she was the WPP UK team lead for Walgreens Boots Alliance. She has also served as Ogilvy UK’s group transformation director and group chairperson of Ogilvy Singapore. In addition, Gordon sits on the advisory board of WPP Stella (WPP’s Women’s Network). “In her almost three decades working with Ogilvy, Fiona has held senior roles in multiple markets, including the USA, UK and Asia,” said Ogilvy CEO EMEA Paul O’Donnell. “She is absolutely the right person to lead Ogilvy UK into the next phase of its evolution. “
Activate Health hires Sandi Sonnenfeld as director of public relations. Sonnenfeld has worked in a freelance, in-house or agency capacity with healthcare and life sciences companies including Teladoc Health, a virtual care network; Health Quest, a healthcare and hospital system provider in New York’s Mid-Hudson Valley; Pfizer; Novartis and GSK. “Sandi expands our capabilities both as a noted corporate storyteller and via her ability to orchestrate award-winning B2B media relations campaigns,” said Activate Health founder and CEO Laura Reagen.
Haley Marketing, a website development, content and recruitment marketing firm, brings on Jeffrey Staats as chief marketing officer and Susan Wurst as director of account management. Staats most recently served as head of marketing at staffing and recruiting firm TalentLaunch. In his new role, he is tasked with solidifying Haley's go-to-market strategies as well as leveraging his extensive marketing automation experience in a new service line for the firm. Before coming to Haley, Wurst started the account management function at TempWorks Software. She will be working with both clients and Haley Marketing team members to ensure a cohesive partnership across all product and service offerings.