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Racepoint Global adds the Commission on the Future of Mobility and Mythic, among other clients, to its roster. The agency is working on executive visibility, content, earned media, and social support for the CFM, which launched in February. A coalition of visionary leaders working to establish policies enabling a new global transportation ecosystem, the CFM’s sponsors include such companies as FedEx, Ford and the National Academy of Sciences. Mythic, an AI company, has engaged Racepoint to provide support with earned media, content and executive visibility. “As we transition to the next growth phase of our company, Mythic was looking for a strong marketing partner who could strengthen our brand, elevate our messaging, and significantly expand our digital footprint,” said Tim Vehling, svp of product and business development, Mythic. “We have found that partner in RPG.” Other recent additions to RPG’s client roster include Consigli Construction, Foundries.io and Tapcheck.
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Guru Media Solutions, which has offices in Sausalito, CA, and Burlington, VT, has formed a two-year agency of record partnership with Nalgene Outdoor, which produces reusable water bottles. Guru will work to elevate the Nalgene brand as it transitions to manufacturing its bottles out of BPA-free Tritan Renew, a resin made from 50 percent recycled material. This is the first major signing by Guru’s East Coast office since opening late last year. Nalgene Outdoor is a brand of Thermo Fisher Scientific. “Nalgene focused on sustainability before it was cool,” said Guru brand manager Aditi Datta, who will handle the account. “We’re excited to be on this journey with such an important brand as they transition to 50 percent recycled content and beyond.”
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5W Public Relations is named PR agency of record for Saucey, a nationwide alcohol delivery service, and Emjay, a California-based leader in same-day delivery for cannabis products. The two clients are sister companies. 5W PR will work to elevate the executives of the companies as thought leaders in the liquor and cannabis industries. The team will also be responsible for developing creative stunts and garnering viral attention on behalf of the companies to drive business growth. "At-home delivery has become an extremely competitive space, making it necessary for vendors to stand apart from competitors," said 5WPR president Matthew Caiola.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
