Racepoint Global adds the Commission on the Future of Mobility and Mythic, among other clients, to its roster. The agency is working on executive visibility, content, earned media, and social support for the CFM, which launched in February. A coalition of visionary leaders working to establish policies enabling a new global transportation ecosystem, the CFM’s sponsors include such companies as FedEx, Ford and the National Academy of Sciences. Mythic, an AI company, has engaged Racepoint to provide support with earned media, content and executive visibility. “As we transition to the next growth phase of our company, Mythic was looking for a strong marketing partner who could strengthen our brand, elevate our messaging, and significantly expand our digital footprint,” said Tim Vehling, svp of product and business development, Mythic. “We have found that partner in RPG.” Other recent additions to RPG’s client roster include Consigli Construction, Foundries.io and Tapcheck.
Guru Media Solutions, which has offices in Sausalito, CA, and Burlington, VT, has formed a two-year agency of record partnership with Nalgene Outdoor, which produces reusable water bottles. Guru will work to elevate the Nalgene brand as it transitions to manufacturing its bottles out of BPA-free Tritan Renew, a resin made from 50 percent recycled material. This is the first major signing by Guru’s East Coast office since opening late last year. Nalgene Outdoor is a brand of Thermo Fisher Scientific. “Nalgene focused on sustainability before it was cool,” said Guru brand manager Aditi Datta, who will handle the account. “We’re excited to be on this journey with such an important brand as they transition to 50 percent recycled content and beyond.”
5W Public Relations is named PR agency of record for Saucey, a nationwide alcohol delivery service, and Emjay, a California-based leader in same-day delivery for cannabis products. The two clients are sister companies. 5W PR will work to elevate the executives of the companies as thought leaders in the liquor and cannabis industries. The team will also be responsible for developing creative stunts and garnering viral attention on behalf of the companies to drive business growth. "At-home delivery has become an extremely competitive space, making it necessary for vendors to stand apart from competitors," said 5WPR president Matthew Caiola.