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St. Louis Community College has issued a $500K marketing communications RFP for a campaign to bolster its reputation and increase enrollment.
According to the RFP, STLCC has suffered a decline in enrollment and retention due to a negative perception, greater competition due to an increase in post-secondary educational options and a skimpy investment for marketing.
STLCC runs four campuses (Florissant Valley, Forest Park, Meramec and Wildwood) that represent an economic impact of more than $2.5B.
The college has awarded 14,700 degrees and certificates during the past seven years in programs such as allied health, business administration, information systems, life sciences, engineering and technology-related areas.
The school is looking for a firm or firms to handle marketing research & consumer insights; strategic marketing planning/campaign creation; graphic design; writing; and website services.
It will accept bids for the entire or parts of the communications package.
Proposals are due June 11. They go to https://stlcc.bonfirehub.com.
Bowie State University, a historically black institution located in Maryland’s Prince George’s County, seeks a firm to advance its brand identity while supporting strategic enrollment growth, particularly in graduate programs.
The Ohio Department of Public Safety is looking to hire an event planning firm to handle its conferences, summits workshops and consumer engagement sessions.
Nevada State University, which opened in 2002 in Henderson, is looking for a branding and marketing partner to help it stand out in the competitive higher education landscape.
The Kentucky Transportation Cabinet is looking for a firm to handle a public information campaign to educate people about major road improvement projects in the Louisville area.
Detroit’s Wayne State University is looking for a firm to develop market intelligence and strategies to support its student recruiting efforts in India and South Asia.
