 |
St. Louis Community College has issued a $500K marketing communications RFP for a campaign to bolster its reputation and increase enrollment.
According to the RFP, STLCC has suffered a decline in enrollment and retention due to a negative perception, greater competition due to an increase in post-secondary educational options and a skimpy investment for marketing.
STLCC runs four campuses (Florissant Valley, Forest Park, Meramec and Wildwood) that represent an economic impact of more than $2.5B.
The college has awarded 14,700 degrees and certificates during the past seven years in programs such as allied health, business administration, information systems, life sciences, engineering and technology-related areas.
The school is looking for a firm or firms to handle marketing research & consumer insights; strategic marketing planning/campaign creation; graphic design; writing; and website services.
It will accept bids for the entire or parts of the communications package.
Proposals are due June 11. They go to https://stlcc.bonfirehub.com.
Travel Nevada is seeking a creative shop that will be responsible for managing all aspects of its brand strategy and campaign production.
The Northern California Power Agency seeks proposals for electrification education and outreach services on behalf of its members.
The Wisconsin State Fair, which will celebrate its 175th anniversary on opening day August 6, is looking for a firm to handle brand strategy, marketing and advertising.
The National Forest Foundation (Missoula, MT) is looking for a PR firm to handle its $250K annual budget as it seeks to elevate its national profile.
Oregon’s Lake Oswego is seeking branding and communication services to increase public involvement, provide cohesive and effective communications, and build public trust.
