St. Louis Community College has issued a $500K marketing communications RFP for a campaign to bolster its reputation and increase enrollment.
According to the RFP, STLCC has suffered a decline in enrollment and retention due to a negative perception, greater competition due to an increase in post-secondary educational options and a skimpy investment for marketing.
STLCC runs four campuses (Florissant Valley, Forest Park, Meramec and Wildwood) that represent an economic impact of more than $2.5B.
The college has awarded 14,700 degrees and certificates during the past seven years in programs such as allied health, business administration, information systems, life sciences, engineering and technology-related areas.
The school is looking for a firm or firms to handle marketing research & consumer insights; strategic marketing planning/campaign creation; graphic design; writing; and website services.
It will accept bids for the entire or parts of the communications package.
Proposals are due June 11. They go to https://stlcc.bonfirehub.com.