|O’Donnell Agency president and creative director Carey O’Donnell.|
Independent agency rbb Communications today announced it had entered into an agreement to merge its operations with West Palm Beach-based O’Donnell Agency.
The merger becomes effective today. Financial terms of the deal weren’t publicly disclosed.
O’Donnell, which specializes in PR, advertising and design services, was founded in 1995 by Carey O’Donnell, who serves as president and creative director. The agency maintains additional offices in Sarasota and New York.
O’Donnell Agency will operate under the rbb brand by the end of the year. In light of the merger, Carey O’Donnell now serves as lead counsel with rbb in the Palm Beach market. No other staff changes were reported.
“rbb enjoys a national reputation for quality work and with the incredible growth of businesses moving to South Florida wants to further own our back yard,” rbb CEO Christine Barney told O’Dwyer’s. “The O’Donnell Agency dominates in Palm Beach and we’re happy to have them join our team and cement our position as Florida’s largest integrated agency.”
Miami-based rbb, which specializes in consumer, health, food/beverage, travel, entertainment and professional services PR, was founded in 1975. It accounted for more than $14 million in net fees in 2020, according to O’Dwyer’s rankings of PR firms.