Brunswick Group is handling New York-based Sprinklr, which bills itself as “the unified customer experience management platform for modern enterprises.”

Sprinklr’s software enables customer-facing functions across the front office, from customer care to marketing collaboration across internal silos and digital channels, to deliver more “human” customer experiences at scale.

The company, which posted a $41M loss on $387M revenues for the fiscal year ended Jan. 31, says it “empowers the world’s largest and most loved brands to make their customers happier.”

Sprinklr plans to list its shares on the Big Board.

Brunswick Group has Darren McDermott and Paul Cafiero working the Sprinklr business.