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Brunswick Group is handling New York-based Sprinklr, which bills itself as “the unified customer experience management platform for modern enterprises.”
Sprinklr’s software enables customer-facing functions across the front office, from customer care to marketing collaboration across internal silos and digital channels, to deliver more “human” customer experiences at scale.
The company, which posted a $41M loss on $387M revenues for the fiscal year ended Jan. 31, says it “empowers the world’s largest and most loved brands to make their customers happier.”
Sprinklr plans to list its shares on the Big Board.
Brunswick Group has Darren McDermott and Paul Cafiero working the Sprinklr business.


Joele Frank handles Crinetics Pharmaceuticals as the specialist for treatments for endocrine diseases agrees to get acquired by Vertex Pharmaceuticals in a deal pegged at $8.8B.
Teneo represents Honeywell spin-off Solstice Advanced Materials as it buys Collected Strategies client Element Solutions in a deal pegged at $14.5B.
Dallas-based Throughline Global Advisors advised Principal Mineral as it acquired Isola Group, maker of copper-clad laminates used in printed circuit boards.
oele Frank works for satellite operator Iridium Communications as it gets acquired by space company Rocket Lab in a deal worth $8B.
Uber’s Mike Lucarelli is moving to NXP Semiconductors as senior VP-investor relations.



