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Brunswick Group is handling New York-based Sprinklr, which bills itself as “the unified customer experience management platform for modern enterprises.”
Sprinklr’s software enables customer-facing functions across the front office, from customer care to marketing collaboration across internal silos and digital channels, to deliver more “human” customer experiences at scale.
The company, which posted a $41M loss on $387M revenues for the fiscal year ended Jan. 31, says it “empowers the world’s largest and most loved brands to make their customers happier.”
Sprinklr plans to list its shares on the Big Board.
Brunswick Group has Darren McDermott and Paul Cafiero working the Sprinklr business.
Tom Johnson, who has headed H/Advisors Abernathy since 2016, will join FGS Global as global head of private capital & financial services, effective Dec. 16.
Brunswick Group handles Paramount’s $30 cash per-share offer for all of Warner Bros Discovery, topping Netflix $27.50 cash/stock transaction.
ICR Inc. handles communications for Enhanced Ltd, which plans to run Olympic-type competitions with athletes using performance-enhancing drugs, as it goes public in a SPAC deal valued at $1.2B via a merger with A Paradise Acquisition Corp. of Hong Kong.
C Street Advisory Group handles strategic communications duties for American Signature Inc. as the Columbus-based home furnishings retailer declares Chapter 11.
Collected Strategies handles Exact Sciences as the cancer screening leader is acquired by Abbott in a deal with an enterprise value of $23B.
