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Brunswick Group is handling New York-based Sprinklr, which bills itself as “the unified customer experience management platform for modern enterprises.”
Sprinklr’s software enables customer-facing functions across the front office, from customer care to marketing collaboration across internal silos and digital channels, to deliver more “human” customer experiences at scale.
The company, which posted a $41M loss on $387M revenues for the fiscal year ended Jan. 31, says it “empowers the world’s largest and most loved brands to make their customers happier.”
Sprinklr plans to list its shares on the Big Board.
Brunswick Group has Darren McDermott and Paul Cafiero working the Sprinklr business.
Kekst CNC represents Public Storage as it acquires National Storage Affiliates, which uses Joele Frank for media work, to create the world’s largest self-storage owner & operator.
Prosek Partners handles New York’s Tilray Brands, craft beer & cannabis operation, as it acquires BrewDog, a leading British independent beer producer in the UK, for $45M.
Brunswick Group handles Zurich Insurance as it agrees to buy UK-based Beazley specialty insurer in a deal valued at $11B.
FGS Global represents Brink’s as it agrees to acquire NCR Atleos, which relies on Collected Strategies, in a $6.6B cash & stock deal to create a leading fintech infrastructure company. (Updated)
A January article in O’Dwyer’s proposes that in 2026, the strongest financial brands will not simply tell compelling stories—they will “signal readiness.”
