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French/West/Vaughan launches Devil's Advocate fragrance line, a collaborative effort between pop star Iggy Azalea and private-equity backed beauty and cosmetic company Merveilleux Beauty. FWV chief executive Rick French will serve as a special advisor to the company. His Raleigh-based investment vehicle RDF Capital is backing the new company alongside NYC-based credit investment and specialty finance firm Brevet Capital. FWV says that the fragrance launch represents its re-entry into the licensing space. The promotional campaign for the new line, which kicked off June 1, is targeted at audiences including Azalea’s more than 53 million social media followers and fans of her music. She will continue to expand her footprint in the beauty space throughout the year with additional announcements.
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V2 Communications adds AI-driven decision intelligence platform Tellius to its client roster. The agency will create a media relations program leveraging corporate and product news and thought leadership to position Tellius as a leading decision intelligence vendor. It will also develop an analyst relations program focused on cultivating relationships with data and analytics organizations. V2 has already handled Tellius’ public announcement of its recent Series A funding round. “By bridging the insights gap caused by silos between dashboards and AI tools, Tellius is opening the door for every organization to get faster, more accurate, and more valuable insights from their data,” said V2 co-founder and partner Jean Serra
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Propulsion PR, a vegan-owned public relations firm, is selected as agency of record for Animal Agriculture and Climate Change, a global nonprofit headquartered in Cape Town, South Africa. Propulsion will manage earned media strategy, celebrity environmental activist outreach and support digital marketing efforts to help the organization extend its leadership position in the veganism, animal cruelty and climate change discussion. Animal Agriculture and Climate Change is dedicated to raising awareness about the negative impact animal agriculture and the consumption of animals has on the environment. "Promoting a vegan world is not simply a passion project for us, it's our duty as communicators who understand the future of our planet is truly at stake," said Propulsion founder and managing director Lucas Seiler.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
