 |
French/West/Vaughan launches Devil's Advocate fragrance line, a collaborative effort between pop star Iggy Azalea and private-equity backed beauty and cosmetic company Merveilleux Beauty. FWV chief executive Rick French will serve as a special advisor to the company. His Raleigh-based investment vehicle RDF Capital is backing the new company alongside NYC-based credit investment and specialty finance firm Brevet Capital. FWV says that the fragrance launch represents its re-entry into the licensing space. The promotional campaign for the new line, which kicked off June 1, is targeted at audiences including Azalea’s more than 53 million social media followers and fans of her music. She will continue to expand her footprint in the beauty space throughout the year with additional announcements.
 |
V2 Communications adds AI-driven decision intelligence platform Tellius to its client roster. The agency will create a media relations program leveraging corporate and product news and thought leadership to position Tellius as a leading decision intelligence vendor. It will also develop an analyst relations program focused on cultivating relationships with data and analytics organizations. V2 has already handled Tellius’ public announcement of its recent Series A funding round. “By bridging the insights gap caused by silos between dashboards and AI tools, Tellius is opening the door for every organization to get faster, more accurate, and more valuable insights from their data,” said V2 co-founder and partner Jean Serra
 |
Propulsion PR, a vegan-owned public relations firm, is selected as agency of record for Animal Agriculture and Climate Change, a global nonprofit headquartered in Cape Town, South Africa. Propulsion will manage earned media strategy, celebrity environmental activist outreach and support digital marketing efforts to help the organization extend its leadership position in the veganism, animal cruelty and climate change discussion. Animal Agriculture and Climate Change is dedicated to raising awareness about the negative impact animal agriculture and the consumption of animals has on the environment. "Promoting a vegan world is not simply a passion project for us, it's our duty as communicators who understand the future of our planet is truly at stake," said Propulsion founder and managing director Lucas Seiler.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
