JewBelong.com a non-profit online resource founded by former Manhattan Mini Storage chief branding officer Archie Gottesman and Starch Branding co-founder Stacy Stuart, has launched an awareness campaign targeting the rise of antisemitism both in the US and around the world. “JewBelong or JewBeGone” has kicked off with 750 tongue-in-cheek digital ads running across Manhattan that read, “Here’s an idea: Let’s ask everyone who’s wondering if antisemitism is real to wear a yarmulke for a week and then report back.” The campaign will run through at least July, beginning with LINK digital ads, and then adding billboards and print posters in high-traffic locations such as PATH Trains and Times Square. JewBelong has also announced the Jewish Partisan Prize to recognize influencers who are standing up against antisemitism on Instagram and other social media platforms
Worldcom votes Beijing-headquartered public relations and marketing communications firm Topline-Consulting, Inc. into its partnership. The agency’s services include strategic public relations, brand strategy, media relations, digital marketing, product marketing, social media, graphic design and video production. In addition to Beijing, Topline has offices in Shanghai, Shenzhen, and Chongqing in China, and in Delhi, India. “This is a significant addition to our collaborative partnership as their four China offices, one India location, and reputation for high-level service to an impressive client roster fill an important need to our partnership,” said Worldcom global recruitment chair Stephanie Paul, who is managing partner at Brisbane, Australia’s The Phillips Group.
The Reputation Doctor founder Mike Paul launches a video series focused on crisis news. On “The Reputation Doctor—The Show!” guests from the worlds of business, politics, NGOs, sports and entertainment will discuss strategies for successfully handling a crisis. The first three episodes feature sports agent Leigh Steinberg, CEO and bestselling author Rick Allen and former New York Yankees player Jim Leyritz. The show is also available as an audio podcast on Apple Podcasts, Google Podcasts and Spotify.