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JewBelong.com a non-profit online resource founded by former Manhattan Mini Storage chief branding officer Archie Gottesman and Starch Branding co-founder Stacy Stuart, has launched an awareness campaign targeting the rise of antisemitism both in the US and around the world. “JewBelong or JewBeGone” has kicked off with 750 tongue-in-cheek digital ads running across Manhattan that read, “Here’s an idea: Let’s ask everyone who’s wondering if antisemitism is real to wear a yarmulke for a week and then report back.” The campaign will run through at least July, beginning with LINK digital ads, and then adding billboards and print posters in high-traffic locations such as PATH Trains and Times Square. JewBelong has also announced the Jewish Partisan Prize to recognize influencers who are standing up against antisemitism on Instagram and other social media platforms
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Worldcom votes Beijing-headquartered public relations and marketing communications firm Topline-Consulting, Inc. into its partnership. The agency’s services include strategic public relations, brand strategy, media relations, digital marketing, product marketing, social media, graphic design and video production. In addition to Beijing, Topline has offices in Shanghai, Shenzhen, and Chongqing in China, and in Delhi, India. “This is a significant addition to our collaborative partnership as their four China offices, one India location, and reputation for high-level service to an impressive client roster fill an important need to our partnership,” said Worldcom global recruitment chair Stephanie Paul, who is managing partner at Brisbane, Australia’s The Phillips Group.
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| Mike Paul |
The Reputation Doctor founder Mike Paul launches a video series focused on crisis news. On “The Reputation Doctor—The Show!” guests from the worlds of business, politics, NGOs, sports and entertainment will discuss strategies for successfully handling a crisis. The first three episodes feature sports agent Leigh Steinberg, CEO and bestselling author Rick Allen and former New York Yankees player Jim Leyritz. The show is also available as an audio podcast on Apple Podcasts, Google Podcasts and Spotify.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
