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JewBelong.com a non-profit online resource founded by former Manhattan Mini Storage chief branding officer Archie Gottesman and Starch Branding co-founder Stacy Stuart, has launched an awareness campaign targeting the rise of antisemitism both in the US and around the world. “JewBelong or JewBeGone” has kicked off with 750 tongue-in-cheek digital ads running across Manhattan that read, “Here’s an idea: Let’s ask everyone who’s wondering if antisemitism is real to wear a yarmulke for a week and then report back.” The campaign will run through at least July, beginning with LINK digital ads, and then adding billboards and print posters in high-traffic locations such as PATH Trains and Times Square. JewBelong has also announced the Jewish Partisan Prize to recognize influencers who are standing up against antisemitism on Instagram and other social media platforms
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Worldcom votes Beijing-headquartered public relations and marketing communications firm Topline-Consulting, Inc. into its partnership. The agency’s services include strategic public relations, brand strategy, media relations, digital marketing, product marketing, social media, graphic design and video production. In addition to Beijing, Topline has offices in Shanghai, Shenzhen, and Chongqing in China, and in Delhi, India. “This is a significant addition to our collaborative partnership as their four China offices, one India location, and reputation for high-level service to an impressive client roster fill an important need to our partnership,” said Worldcom global recruitment chair Stephanie Paul, who is managing partner at Brisbane, Australia’s The Phillips Group.
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| Mike Paul |
The Reputation Doctor founder Mike Paul launches a video series focused on crisis news. On “The Reputation Doctor—The Show!” guests from the worlds of business, politics, NGOs, sports and entertainment will discuss strategies for successfully handling a crisis. The first three episodes feature sports agent Leigh Steinberg, CEO and bestselling author Rick Allen and former New York Yankees player Jim Leyritz. The show is also available as an audio podcast on Apple Podcasts, Google Podcasts and Spotify.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
