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| Spencer Geissinger |
Susan Davis International names Spencer Geissinger as VP. Geissinger joins SDI from Showcall, Inc., a DC-based event production firm, where he served as director and vice president since 2014. He has also served as director of external affairs and director of the Washington DC office for former Florida Governor Rick Scott Governor of Florida, and deputy assistant to President George W. Bush for operations at the White House. At SDI, Geissinger will lead the event management and business development practices and spearhead the agency’s go-to market strategies. “His impressive background and reputation as a proven leader, both in D.C. and nationwide, will prove to be a valuable asset,” said SDI chairman Susan Davis.
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| Ellene Hu |
Goodfuse hires Ellene Hu as senior vice president, Abigail Obre as vice president, and Joe Jordan as VP, creative director. All three are new positions for the agency. Hu was most recently head of marketing at E-Alternative Solutions. She has also held executive marketing positions at Philips and Estēe Lauder. At Goodfuse, Hu will be responsible for driving client results by further incorporating data analysis and innovative ideation. Obre comes to Goodfuse from Cancer Treatment Centers of America, where she led media relations and communications. She will be tasked with reputation management and crisis communications for Goodfuse’s healthcare clients. Jordan has created programming for such brands as LG, All-Clad, Heineken, Philips Lighting and Johnson & Johnson. He will lead creative and web development efforts across all Goodfuse clients.
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| Jennifer Olsen |
Footwear company Caleres appoints Jennifer Olsen as chief marketing officer, effective June 28. Olsen was most recently CMO at casual men's apparel company UNTUCKit. She has also served as vice president of media marketing for Yahoo! and held the CMO post at StitchFix and Crate & Barrel. At Caleres, Olson will oversee all brand marketing including consumer analytics, media and creative. “Her strong marketing, consumer research and digital background align perfectly with our strategic priorities, including strengthening the power and broadening the reach of our brands and products and accelerating digital growth with stronger consumer connections,” said Caleres chairman and CEO Diane Sullivan.
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, an SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
4media group promotes chief operating officer Melissa Elsner to CEO, succeeding Ed Cyster... Seven Letter names Tanvi Purohit account director at its Seven Letter Labs unit... Moxie Strategies, which is marking its second anniversary, brings on Janice Laurente as EVP of public affairs.
