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| Trine Hindklev |
Trine Hindklev has joined FleishmanHillard as senior VP/global media lead for the health & life sciences group.
She moved to the Omnicom unit from Guided Knowledge, where she did a five-year run as chief marketing officer.
Hindklev was a founding member of the London-based startup that has developed wearables using 3D technology to measure human performance in sports, healthcare, wellness and the performing arts.
Earlier, she was executive VP at Weber Shandwick, responsible for its team of global lead media pros; senior VP for media relations at MSLGroup; and media relations practice chief at Chandler Chicco Agency.
Anne de Schweinitz is FH’s global managing director for its health and life sciences group.
The future of DTC should foster understanding and trust, as well as improving clinical conversations.
Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health and purpose Gil Bashe, says that the current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
