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Kaplow Communications adds Stanley, a PMI Worldwide company that produces food and beverage containers, to the roster of its core lifestyle, beauty and health and wellness practices. Kaplow will provide services ranging from brand strategy and executive thought leadership to earned media relations and influencer marketing. "With Kaplow's unparalleled expertise in building modern, strategic consumer and brand narratives and their thoughtful approach to storytelling, I couldn't be more excited to see what the future holds for our partnership,” said Stanley brand global president Terence Reilly. Kaplow has also signed on several other new clients, including personalized and automated personal finance app Digit; black-owned, female-founded naturally inspired beauty brand Urban Hydration; and luxury beauty products and retail spa chain Bluemercury.
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Matter Communications takes on Sage Dental Management, which provides business and administrative support services to over 65 affiliated Sage Dental practices in Florida and Georgia. In addition to leading the PR program for Sage—including media relations, awards, events and more—Matter is collaboratively supporting brand and creative design to bolster the company’s growth. Sage Dental says it leverages technologies such as AI to increase diagnosis consistency and patient trust, as well as introducing teledentistry and new safety protocols across all its practices. “We were confident in their expertise to expand our media presence while enhancing our image, and we’ve seen immediate success across top-tier consumer, trade and business publications since kicking off our partnership,” said Sage Dental CMO Jonathan Kaufman.
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SourceCode Communications picks up Kinship Partners, which offers products and services “dedicated to reimagining the pet parenting experience.” In addition to thought leadership efforts for Kinship, SourceCode will support PR efforts across two of the company’s staple pet care products, the WHISTLE GPS dog tracker and Wisdom Panel cat and dog DNA services. “We were intent on finding a group who had experience working with consumer products as well as the ability to tell robust thought leadership stories using data,” said Kinship head of growth Tessa Gould. “SourceCode not only comes with that experience, but we were impressed with their strategic media and creative thinking.”
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Magrino checks in at M Social Times Square NY, the first North American location of the lifestyle hotel brand, which is part of Millennium Hotels & Resorts. The agency will work on creative programming and brand awareness development in the U.S. market through integrated public relations strategies and marketing campaigns. The M Social Times Square New York is a rebranding of the Novotel New York Times Square, which permanently closed at the end of 2020 due to the pandemic. Magrino has also added Main Street Hospitality Group, which owns such properties as The Porches Inn at MASS MoCA and Hammetts Hotel in Newport. RI.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
