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Kaplow Communications adds Stanley, a PMI Worldwide company that produces food and beverage containers, to the roster of its core lifestyle, beauty and health and wellness practices. Kaplow will provide services ranging from brand strategy and executive thought leadership to earned media relations and influencer marketing. "With Kaplow's unparalleled expertise in building modern, strategic consumer and brand narratives and their thoughtful approach to storytelling, I couldn't be more excited to see what the future holds for our partnership,” said Stanley brand global president Terence Reilly. Kaplow has also signed on several other new clients, including personalized and automated personal finance app Digit; black-owned, female-founded naturally inspired beauty brand Urban Hydration; and luxury beauty products and retail spa chain Bluemercury.
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Matter Communications takes on Sage Dental Management, which provides business and administrative support services to over 65 affiliated Sage Dental practices in Florida and Georgia. In addition to leading the PR program for Sage—including media relations, awards, events and more—Matter is collaboratively supporting brand and creative design to bolster the company’s growth. Sage Dental says it leverages technologies such as AI to increase diagnosis consistency and patient trust, as well as introducing teledentistry and new safety protocols across all its practices. “We were confident in their expertise to expand our media presence while enhancing our image, and we’ve seen immediate success across top-tier consumer, trade and business publications since kicking off our partnership,” said Sage Dental CMO Jonathan Kaufman.
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SourceCode Communications picks up Kinship Partners, which offers products and services “dedicated to reimagining the pet parenting experience.” In addition to thought leadership efforts for Kinship, SourceCode will support PR efforts across two of the company’s staple pet care products, the WHISTLE GPS dog tracker and Wisdom Panel cat and dog DNA services. “We were intent on finding a group who had experience working with consumer products as well as the ability to tell robust thought leadership stories using data,” said Kinship head of growth Tessa Gould. “SourceCode not only comes with that experience, but we were impressed with their strategic media and creative thinking.”
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Magrino checks in at M Social Times Square NY, the first North American location of the lifestyle hotel brand, which is part of Millennium Hotels & Resorts. The agency will work on creative programming and brand awareness development in the U.S. market through integrated public relations strategies and marketing campaigns. The M Social Times Square New York is a rebranding of the Novotel New York Times Square, which permanently closed at the end of 2020 due to the pandemic. Magrino has also added Main Street Hospitality Group, which owns such properties as The Porches Inn at MASS MoCA and Hammetts Hotel in Newport. RI.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
