Kaplow Communications adds Stanley, a PMI Worldwide company that produces food and beverage containers, to the roster of its core lifestyle, beauty and health and wellness practices. Kaplow will provide services ranging from brand strategy and executive thought leadership to earned media relations and influencer marketing. "With Kaplow's unparalleled expertise in building modern, strategic consumer and brand narratives and their thoughtful approach to storytelling, I couldn't be more excited to see what the future holds for our partnership,” said Stanley brand global president Terence Reilly. Kaplow has also signed on several other new clients, including personalized and automated personal finance app Digit; black-owned, female-founded naturally inspired beauty brand Urban Hydration; and luxury beauty products and retail spa chain Bluemercury.
Matter Communications takes on Sage Dental Management, which provides business and administrative support services to over 65 affiliated Sage Dental practices in Florida and Georgia. In addition to leading the PR program for Sage—including media relations, awards, events and more—Matter is collaboratively supporting brand and creative design to bolster the company’s growth. Sage Dental says it leverages technologies such as AI to increase diagnosis consistency and patient trust, as well as introducing teledentistry and new safety protocols across all its practices. “We were confident in their expertise to expand our media presence while enhancing our image, and we’ve seen immediate success across top-tier consumer, trade and business publications since kicking off our partnership,” said Sage Dental CMO Jonathan Kaufman.
SourceCode Communications picks up Kinship Partners, which offers products and services “dedicated to reimagining the pet parenting experience.” In addition to thought leadership efforts for Kinship, SourceCode will support PR efforts across two of the company’s staple pet care products, the WHISTLE GPS dog tracker and Wisdom Panel cat and dog DNA services. “We were intent on finding a group who had experience working with consumer products as well as the ability to tell robust thought leadership stories using data,” said Kinship head of growth Tessa Gould. “SourceCode not only comes with that experience, but we were impressed with their strategic media and creative thinking.”
Magrino checks in at M Social Times Square NY, the first North American location of the lifestyle hotel brand, which is part of Millennium Hotels & Resorts. The agency will work on creative programming and brand awareness development in the U.S. market through integrated public relations strategies and marketing campaigns. The M Social Times Square New York is a rebranding of the Novotel New York Times Square, which permanently closed at the end of 2020 due to the pandemic. Magrino has also added Main Street Hospitality Group, which owns such properties as The Porches Inn at MASS MoCA and Hammetts Hotel in Newport. RI.