Aetna marketing executive Wendy Wahl has been named chief marketing officer of mutual life insurance giant Guardian Life Insurance Company of America.
Wahl was previously head of enterprise marketing at CVS Health insurance carrier Aetna. Prior to that, she was responsible for leading digital marketing efforts at the health insurer. She was previously executive vice president, North American healthcare practice lead and director of client services at marketing agency RAPP and also served as Marketing EVP at Publicis Modem. Earlier in her career, she was a VP and account director at Publicis unit Digitas.
She’ll report to executive vice president Brian Scanlon, who oversees strategy, business development, marketing and communications.
Guardian, one of the country’s largest mutual life insurers, employs more than 9,000. The New York-based insurer in 2020 accounted for $9.5 billion in capital.