Hill+Knowlton Strategies appoints Cecilia Zhou as senior vice president, to lead the agency’s newly integrated science, technology & internet-based innovation communications practice. Zhou will be based in the firm’s Shanghai office. Most recently, she was special assistant and brand advisor to the CEO of Suning. Previously, she was head of strategy at Ogilvy Discovery team, and has worked at Burson-Marsteller and Ruder Finn. In her new position, Zhou will lead her consolidated practice team to serve multinational and Chinese clients across key technology verticals. “Her appointment marks a key step towards strengthening our capability to create business value for our technology clients thanks to her expertise in communicating B2B technology and consumer facing internet-based solutions,” said H+K China CEO Jun Xu.
Allison+Partners promotes David Richeson to managing director, strategic analytics + digital innovation, a newly created role. Richeson joined the agency in 2019 as the senior VP of digital innovation + influence. Before coming to Allison+Partners, he served as chief of digital innovation & influence at Marina Maher Communications and chief digital officer at Fenton Communications and Kaplow Communications. In his new role, Richeson will be tasked with furthering avenues for data-driven strategy, communications and other innovative approaches to deliver greater alignment between communications strategies and business goals. “David has played an incredibly important role in helping develop Allison+Partners’ best-in-class data analytics offering, across all facets of our client engagements,” said global president, worldwide clients services Matthew Della Croce.
Pollock Communications hires Dorree Gurdak as senior VP of the agency’s consumer division. Gurdak joins the agency from Chameleon Collective, where she was a partner and marketing communications strategist. She previously led the Boston consumer practice of Weber Shandwick for 10 years. At Pollock, Gurdak will be responsible for managing and expanding the firm. “Dorree is always focused on delivering the most creative and strategic campaigns, and we know she will bring a dynamic perspective and passion to our business and our clients’ businesses,” said Pollock Communications president Louise Pollock.