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Prime Policy Group has signed Norway’s Norse Atlantic Airways, which launched in February and plans to offer US service by the end of this year.
NAA will position itself as a low-fare, low-cost carrier flying Boeing 787 Dreamliners.
Based in Oslo, NAA has targeted New York, London, Miami, London and Paris as initial destinations.
The company in May inked an agreement with the Association of Flight Attendants. It plans to hire a minimum of 700 AFA members.
PPG represents NAA on aviation matters, including US market access.
CEO Stefan Bailey and president emeritus Scott Pastrick lead the five-person lobbying team.
WPP owns PPG.
Kimberly-Clark calls on Ballard Partners as it moves to acquires Kenvue, maker of Tylenol. 
Brett Horton, who was chief of staff to House Majority Leader Steve Scalise, has joined the American Hotel & Lodging Assn. as its chief advocacy officer, a new position.
Daimler Truck North American Dealer Council has hired Crossroads Strategies for representation on tariff issues.
BGR Government Affairs has picked up Denmark’s Orsted for strategic counsel and advocacy on issues regarding off-shore wind development.
Tesla has hired Trump-connected Continental Strategy for DC representation.
