Prime Policy Group has signed Norway’s Norse Atlantic Airways, which launched in February and plans to offer US service by the end of this year.
NAA will position itself as a low-fare, low-cost carrier flying Boeing 787 Dreamliners.
Based in Oslo, NAA has targeted New York, London, Miami, London and Paris as initial destinations.
The company in May inked an agreement with the Association of Flight Attendants. It plans to hire a minimum of 700 AFA members.
PPG represents NAA on aviation matters, including US market access.
CEO Stefan Bailey and president emeritus Scott Pastrick lead the five-person lobbying team.
WPP owns PPG.