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Prime Policy Group has signed Norway’s Norse Atlantic Airways, which launched in February and plans to offer US service by the end of this year.
NAA will position itself as a low-fare, low-cost carrier flying Boeing 787 Dreamliners.
Based in Oslo, NAA has targeted New York, London, Miami, London and Paris as initial destinations.
The company in May inked an agreement with the Association of Flight Attendants. It plans to hire a minimum of 700 AFA members.
PPG represents NAA on aviation matters, including US market access.
CEO Stefan Bailey and president emeritus Scott Pastrick lead the five-person lobbying team.
WPP owns PPG.


Ballard Partners has signed to a represent the US unit of Rheinmetall, Germany’s biggest defense contractor, on Army procurement issues.
BGR Group signs on to provide lobbying and PR services for Terzo, an AI financial intelligence platform. Douglas Lute, chair of BGR’s international and defense practices, will join Terzo’s board of directors.
Avoq has landed Palantir Technologies, the controversial surveillance company founded by right-wing billionaire Peter Thiel, as a client.
Anne Kierig, who was senior manager of public policy at Amazon, has joined the American Advertising Federation as VP-government affairs. She takes over for Clark Rector, who is retiring after a 37-year run at AAF.
TikTok USDS Joint Venture LLC, which was established in compliance with the executive order signed by President Trump, has hired Valcour LLC, which has close ties with his administration.



