On the Move: Edelman Recruits Becker for Integration

Christoph Becker

Edelman names Christoph Becker global chair of integration, a newly created role, effective July 1. Becker comes to Edelman from gyro, a global creative agency he co-founded 12 years ago and most recently served as CEO and chief creative officer. Before that, he was chairman and chief creative officer at FCB New York at Edelman. Becker will work to drive integration across the network’s full array of offerings, including creative, data & intelligence, digital and strategic planning. He will be based in New York and report to CEO Richard Edelman.

Heather Craft, Laura Macdonald

Hotwire promotes Heather Craft and Laura Macdonald to co-presidents of the North America business, effective July 1. Craft was previously EVP, head of B2B and Macdonald served as EVP, head of consumer. The announcement follows the promotion of Heather Kernahan to global CEO of Hotwire by parent company Enero Group. As co-presidents, Craft and Macdonald will be responsible for jointly running the business, with each taking on an area of focus. Craft will oversee client experience and Macdonald will lead on new business and marketing activities. “Heather and Laura have been instrumental in the success and growth of the business for the past two years,” said Kernahan.

Greg Balla, Rob McDaniel

Addison Whitney, a Syneos Health agency and global branding firm, adds Zenmark founding partners Greg Balla and Rob McDaniel to its team. Balla is joining the agency as vice president, client experience, and McDaniel will be verbal strategist. Both are new roles at Addison Whitney. At Zenmark, Balla was also CEO and creative director, with McDaniel serving as vice president, verbal design. “Greg and Rob built an agency on the understanding that a brand name must trigger the soul of a brand, and that brand name isn’t just one of the earliest commercial deliverables; it’s an opportunity to dream and capture a story. Their work is some of the most creative and strategic in our industry,” said Addison Whitney president Joe Daley.

Alexandra Griesmer, Megan Desideri

dovetail solutions brings on Alexandra Griesmer and Megan Desideri as client service directors. Griesmer was most recently director of marketing for Alamo Drafthouse Cinema. She previously served as public relations and promotions manager at the Denver Center for the Performing Arts and worked for Allied Integrated Marketing as a senior publicist. Desideri’s experience includes driving marketing initiatives at Pulte Homes as well as leading branding, advertising, creative, content development, event production and social media management for nine luxury automotive brands in northern California. At dovetail, Griesmer and Desideri are responsible for driving strategy, planning and program execution.