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North Sixth Group, which includes N6A Agency, is making a strategic investment in News Direct, a news and content distribution company serving PR, IR, corporate communications and marketing professionals. Founded by former Business Wire president Gregg Castano, who serves as CEO, News Direct provides a suite of industry-first, proprietary solutions, including a self-guided platform for optimal efficiency and control; standalone multimedia distribution capabilities; a collaborative content studio with task automation and AI-assisted editing. “The news distribution landscape is changing drastically, and News Direct is uniquely positioned at the intersection of technology, content and analytics,” said North Sixth Group chairman Matt Rizzetta. “They have the combination of products, people and market knowledge to change the future of news distribution as we know it.”
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Tucker/Hall has been elected to partnership in PROI Worldwide. Founded in 1990, the Tampa, FL-based public affairs firm assists a number of major corporations and organizations in crisis management, issues management, business strategy and public affairs. The agency has clients across the US, with a special focus in the southeast, Florida and Latin America. “Tucker/Hall has a solid reputation and more than 30 years of experience in managing complex business and issues situations for clients,” said PROI Worldwide global chair Ciro Dias Reis. “Connecting with communications innovators and experts to share benchmarking and best practices is critical to not only our business, but the work we do on behalf of our clients,” said Tucker/Hall president Bill Carlson.
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| Greg Niederlander |
Involve, a Columbus, OH-based full-service advertising, marketing and public relations firm, has launched Human Performance Coaching service. The new effort will incorporate C-suite coaching, seminar workshops, lectures and experiential events focused on helping clients strengthen their leadership, teamwork and performance. Involve has brought on fitness and performance veteran Greg Niederlander to lead the initiative as its business & human performance manager. “It is unique for a company to have a staff coach leading how the team performs to the best of their abilities in the healthiest and most productive way,” said Involve founder and president Craig Lerner.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
