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North Sixth Group, which includes N6A Agency, is making a strategic investment in News Direct, a news and content distribution company serving PR, IR, corporate communications and marketing professionals. Founded by former Business Wire president Gregg Castano, who serves as CEO, News Direct provides a suite of industry-first, proprietary solutions, including a self-guided platform for optimal efficiency and control; standalone multimedia distribution capabilities; a collaborative content studio with task automation and AI-assisted editing. “The news distribution landscape is changing drastically, and News Direct is uniquely positioned at the intersection of technology, content and analytics,” said North Sixth Group chairman Matt Rizzetta. “They have the combination of products, people and market knowledge to change the future of news distribution as we know it.”
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Tucker/Hall has been elected to partnership in PROI Worldwide. Founded in 1990, the Tampa, FL-based public affairs firm assists a number of major corporations and organizations in crisis management, issues management, business strategy and public affairs. The agency has clients across the US, with a special focus in the southeast, Florida and Latin America. “Tucker/Hall has a solid reputation and more than 30 years of experience in managing complex business and issues situations for clients,” said PROI Worldwide global chair Ciro Dias Reis. “Connecting with communications innovators and experts to share benchmarking and best practices is critical to not only our business, but the work we do on behalf of our clients,” said Tucker/Hall president Bill Carlson.
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| Greg Niederlander |
Involve, a Columbus, OH-based full-service advertising, marketing and public relations firm, has launched Human Performance Coaching service. The new effort will incorporate C-suite coaching, seminar workshops, lectures and experiential events focused on helping clients strengthen their leadership, teamwork and performance. Involve has brought on fitness and performance veteran Greg Niederlander to lead the initiative as its business & human performance manager. “It is unique for a company to have a staff coach leading how the team performs to the best of their abilities in the healthiest and most productive way,” said Involve founder and president Craig Lerner.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
