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North Sixth Group, which includes N6A Agency, is making a strategic investment in News Direct, a news and content distribution company serving PR, IR, corporate communications and marketing professionals. Founded by former Business Wire president Gregg Castano, who serves as CEO, News Direct provides a suite of industry-first, proprietary solutions, including a self-guided platform for optimal efficiency and control; standalone multimedia distribution capabilities; a collaborative content studio with task automation and AI-assisted editing. “The news distribution landscape is changing drastically, and News Direct is uniquely positioned at the intersection of technology, content and analytics,” said North Sixth Group chairman Matt Rizzetta. “They have the combination of products, people and market knowledge to change the future of news distribution as we know it.”
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Tucker/Hall has been elected to partnership in PROI Worldwide. Founded in 1990, the Tampa, FL-based public affairs firm assists a number of major corporations and organizations in crisis management, issues management, business strategy and public affairs. The agency has clients across the US, with a special focus in the southeast, Florida and Latin America. “Tucker/Hall has a solid reputation and more than 30 years of experience in managing complex business and issues situations for clients,” said PROI Worldwide global chair Ciro Dias Reis. “Connecting with communications innovators and experts to share benchmarking and best practices is critical to not only our business, but the work we do on behalf of our clients,” said Tucker/Hall president Bill Carlson.
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| Greg Niederlander |
Involve, a Columbus, OH-based full-service advertising, marketing and public relations firm, has launched Human Performance Coaching service. The new effort will incorporate C-suite coaching, seminar workshops, lectures and experiential events focused on helping clients strengthen their leadership, teamwork and performance. Involve has brought on fitness and performance veteran Greg Niederlander to lead the initiative as its business & human performance manager. “It is unique for a company to have a staff coach leading how the team performs to the best of their abilities in the healthiest and most productive way,” said Involve founder and president Craig Lerner.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
Real Chemistry acquires Spurwing Communications, which advises pharmaceutical and healthcare organizations—as well as clients across a broader range of industries—throughout APAC... 5W AI Communications (5WPR) is moving its headquarters from New York to Florida (Miami, Tampa)... Valence Communications, which will focus on biopharmaceutical companies, launches under Matt Middleman, who was founder and CEO at LifeSci Communications.
Moburst, which specializes in digital marketing and AI-powered solutions, acquires Amazon marketing agency Hyperzon... The Public Relations Global Network launches its Health Practice Group, which brings together more than 20 independent agencies across four continents to support health care, life sciences and pharma organizations... ICR’s newly released Q2 2026 SPAC Market Update & Outlook shows a healthy environment for IPOs... Red Banyan, a senior-level crisis management, litigation PR, and reputation management firm, makes its first appearance in the Chambers and Partners listings.
Deerfield Group, a marketing, communications and media firm focused on the healthcare and life sciences sectors, receives a strategic majority investment from Martis Capital, a private equity firm... Bospar and market research firm Propeller Insights release the results of a study that shows public understanding of AI and the role it plays in brand discoverability is lagging behind the progress of the technology itself... Highwire launches AcroIntelligence, a proprietary Large Media Model designed to help companies identify emerging narratives, understand competitive shifts, and make faster, more informed decisions.
