North Sixth Group, which includes N6A Agency, is making a strategic investment in News Direct, a news and content distribution company serving PR, IR, corporate communications and marketing professionals. Founded by former Business Wire president Gregg Castano, who serves as CEO, News Direct provides a suite of industry-first, proprietary solutions, including a self-guided platform for optimal efficiency and control; standalone multimedia distribution capabilities; a collaborative content studio with task automation and AI-assisted editing. “The news distribution landscape is changing drastically, and News Direct is uniquely positioned at the intersection of technology, content and analytics,” said North Sixth Group chairman Matt Rizzetta. “They have the combination of products, people and market knowledge to change the future of news distribution as we know it.”
Tucker/Hall has been elected to partnership in PROI Worldwide. Founded in 1990, the Tampa, FL-based public affairs firm assists a number of major corporations and organizations in crisis management, issues management, business strategy and public affairs. The agency has clients across the US, with a special focus in the southeast, Florida and Latin America. “Tucker/Hall has a solid reputation and more than 30 years of experience in managing complex business and issues situations for clients,” said PROI Worldwide global chair Ciro Dias Reis. “Connecting with communications innovators and experts to share benchmarking and best practices is critical to not only our business, but the work we do on behalf of our clients,” said Tucker/Hall president Bill Carlson.
Involve, a Columbus, OH-based full-service advertising, marketing and public relations firm, has launched Human Performance Coaching service. The new effort will incorporate C-suite coaching, seminar workshops, lectures and experiential events focused on helping clients strengthen their leadership, teamwork and performance. Involve has brought on fitness and performance veteran Greg Niederlander to lead the initiative as its business & human performance manager. “It is unique for a company to have a staff coach leading how the team performs to the best of their abilities in the healthiest and most productive way,” said Involve founder and president Craig Lerner.