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Finn Partners has landed US AOR duties for The Body Shop, marketer of sustainable skincare, haircare and make-up products.
The independent PR firm will develop integrated PR strategy and activation, influencer programming and partnerships.
Kris Garvey Graves, senior partner, will devise strategy and leadership of the account team that includes partners Janna Chollet, who is in charge of product marketing; and Nicole Janok, who handles purpose and CSR opportunities.
Finn Partners’ relationship with The Body Shop began with the launch of the retailer’s “Self-Love” campaign.
Hilary Lloyd, VP-marketing & corporate responsibility North America, said The Body Shop has big plans “to make a bold impact with social change, starting with its own hiring practices, brand ambassadors and social activism.”
She said Finn Partners’ “deeply integrated marketing expertise and social impact work are helping us to differentiate and communicate our brand in the US.
Finn Partners is O’Dwyer’s No. 4 ranked firm with fee income of $108.9M in 2020.
Continuing a trend that began last year, purpose-driven messaging is falling out of favor among communications pros working in our politically polarized environment, with many now also anticipating fewer future corporate investments in DEI, sustainability and other CSR initiatives.
Most Americans believe companies should remain neutral on political and social issues, but new findings suggest that a growing number now think it's appropriate for brands to make political statements and to take a similar stand on racial-justice issues.
Support for corporate social responsibility initiatives among public relations professionals has declined consistently each year for the past three years, according to the latest USC Global Communications Report.
True purpose-driven marketing isn’t about a one-off campaign. It’s about embedding values into the core of business operations. It's ensuring that marketing reflects genuine actions. It’s thoughtfully executed, authentic storytelling.
