Finn Partners has landed US AOR duties for The Body Shop, marketer of sustainable skincare, haircare and make-up products.
The independent PR firm will develop integrated PR strategy and activation, influencer programming and partnerships.
Kris Garvey Graves, senior partner, will devise strategy and leadership of the account team that includes partners Janna Chollet, who is in charge of product marketing; and Nicole Janok, who handles purpose and CSR opportunities.
Finn Partners’ relationship with The Body Shop began with the launch of the retailer’s “Self-Love” campaign.
Hilary Lloyd, VP-marketing & corporate responsibility North America, said The Body Shop has big plans “to make a bold impact with social change, starting with its own hiring practices, brand ambassadors and social activism.”
She said Finn Partners’ “deeply integrated marketing expertise and social impact work are helping us to differentiate and communicate our brand in the US.
Finn Partners is O’Dwyer’s No. 4 ranked firm with fee income of $108.9M in 2020.