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| Atul Sharma |
Imre has recruited Atul Sharma, who was VP-analytics at Porter Novelli, for the senior VP-intelligence slot.
Sharma, who has more than 22 years of data science and storytelling experience, also was VP-strategy, analytics & research at Interpublic and managing director, science & analytics at American Express.
At imre, Sharma will lead a team of analysts, who specialize in digital life sciences and consumer marketing.
The firm’s clients include AstraZeneca, Bausch & Lomb, Dickies, GSK, Airstream, Infiniti, John Deere, McCormick, Pfizer and the NFL.
The firm, which has offices in Baltimore, Philadelphia, New York and Los Angeles, ranked No. 9 on O’Dwyer’s roster of healthcare firms with 2020 fees of $24.1M.
Real Chemistry has hired Wunderman Thompson’s Andy Johnson as chief information officer.
The communications industry is often so caught up in the role of measurement that it loses sight of arguably the most important component in the measurement mix—the client’s bottom line.
Some of the ways in which analytics and artificial intelligence are transforming today’s communications landscape.
Edelman has launched a disinformation offering to help clients combat deceptive and false material with fact-based communications.
The PR industry is known and trusted for its gut instinct, but given the wealth of information available today, public relations professionals should begin making decisions based also on analytics and all the facts available. (1 reader comment)
