Cleveland’s Roop & Co, which is noted for handling content marketing for the business-to-business community, has acquired 46-year-old Stevens Strategic Communications, one of the oldest PR firms in Ohio.
Roop president Brad Kostka said the deal adds more depth to his team and opens new markets in the healthcare, manufacturing and tech areas.
“The acquisition is all about growth—growth of our service offerings, bench strength and B2B client roster,” Kostka told O’Dwyer’s. “It broadens our service offerings, particularly in the areas of media relations, advertising, crisis communications and video production, and complements our core strengths in content marketing, digital marketing, investor relations and graphic design. It also increases our bench strength with experienced and talented strategists, communicators and designers. Plus, it’s about growing our client roster with stellar B2B manufacturing businesses and the services firms that serve them.”
In the near term, Stevens will operate as a division of Roop & Co. SSC Chairman and CEO Ed Stevens will remain active in client services in firm as Roop & Co.'s chairman emeritus. No staff changes were reported.
“Roop & Co.’s experience, expertise and high-quality communications initiatives are an ideal complement to the work Stevens Strategic Communications is known for, ensuring a seamless transition and valuable new services for our clients,” said Stevens.