Cleveland’s Roop & Co, which is noted for handling content marketing for the business-to-business community, has acquired 46-year-old Stevens Strategic Communications, one of the oldest PR firms in Ohio.
 Brad Kostka |
Roop president Brad Kostka said the deal adds more depth to his team and opens new markets in the healthcare, manufacturing and tech areas.
“The acquisition is all about growth—growth of our service offerings, bench strength and B2B client roster,” Kostka told O’Dwyer’s. “It broadens our service offerings, particularly in the areas of media relations, advertising, crisis communications and video production, and complements our core strengths in content marketing, digital marketing, investor relations and graphic design. It also increases our bench strength with experienced and talented strategists, communicators and designers. Plus, it’s about growing our client roster with stellar B2B manufacturing businesses and the services firms that serve them.”
 Ed Stevens |
In the near term, Stevens will operate as a division of Roop & Co. SSC Chairman and CEO Ed Stevens will remain active in client services in firm as Roop & Co.'s chairman emeritus. No staff changes were reported.
“Roop & Co.’s experience, expertise and high-quality communications initiatives are an ideal complement to the work Stevens Strategic Communications is known for, ensuring a seamless transition and valuable new services for our clients,” said Stevens.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
