Allison+Partners is launching a Miami office, the thirteenth US office in its global network. David Baum, executive VP of corporate communications & technology, leads the new office, which will focus on corporate communications, blockchain, cryptocurrencies and emerging technologies. Allison+Partners global chairman Scott Allison said that the Miami office will serve as a gateway to Latin America for the firm. “Blockchain developers, crypto and emerging tech companies have stampeded to the Miami area, laying the foundation for a new tech ecosystem that will transform this region, and our nation, into a leading force in the frontiers of technology and digital payments,” Baum said.
Crowe PR teams up with youth-led digital wellness nonprofit #HalfTheStory. The agency will provide the organization with public relations services to help generate awareness of their mission to empower the next generation’s relationship with technology through advocacy, education and research. Since launching in 2016, #HalfTheStory has spread the mission of empowering authentic storytelling and healthy digital habits to a community of over 30,000 teens in 99 countries around the world. In addition, #HalfTheStory recently rolled out their new flagship science-backed program Social Media U, a four-week course that is facilitated through schools and designed to help kids to take back their relationships with technology. As part of Crowe PR’s commitment to #HalfTheStory, CEO and founder Anna Crowe has also joined the organization’s board of directors.
MSL and Onclusive expand their partnership, which will bring Onclusive’s trademarked PR Attribution system to all MSL clients. The platform, which is currently being used by MSL’s U.S. clients, will now be available to current and new MSL and Publicis Groups clients globally. PR Attribution links individual articles and pieces of content to specific business outcomes, employing an AI-driven data set and trained machine learning models. Insights delivered by the platform include: the total volume of company website visits from earned and owned media; the projected revenue of individual pieces of content; and trended statistics by communications campaign, message or topic. “Extending our partnership globally further cements MSL’s leadership in ‘influence impact’ and competitive advantage in comms tech,” said MSL U.S. chief innovation officer Bryan Pedersen.