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| David Baum |
Allison+Partners is launching a Miami office, the thirteenth US office in its global network. David Baum, executive VP of corporate communications & technology, leads the new office, which will focus on corporate communications, blockchain, cryptocurrencies and emerging technologies. Allison+Partners global chairman Scott Allison said that the Miami office will serve as a gateway to Latin America for the firm. “Blockchain developers, crypto and emerging tech companies have stampeded to the Miami area, laying the foundation for a new tech ecosystem that will transform this region, and our nation, into a leading force in the frontiers of technology and digital payments,” Baum said.
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Crowe PR teams up with youth-led digital wellness nonprofit #HalfTheStory. The agency will provide the organization with public relations services to help generate awareness of their mission to empower the next generation’s relationship with technology through advocacy, education and research. Since launching in 2016, #HalfTheStory has spread the mission of empowering authentic storytelling and healthy digital habits to a community of over 30,000 teens in 99 countries around the world. In addition, #HalfTheStory recently rolled out their new flagship science-backed program Social Media U, a four-week course that is facilitated through schools and designed to help kids to take back their relationships with technology. As part of Crowe PR’s commitment to #HalfTheStory, CEO and founder Anna Crowe has also joined the organization’s board of directors.
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MSL and Onclusive expand their partnership, which will bring Onclusive’s trademarked PR Attribution system to all MSL clients. The platform, which is currently being used by MSL’s U.S. clients, will now be available to current and new MSL and Publicis Groups clients globally. PR Attribution links individual articles and pieces of content to specific business outcomes, employing an AI-driven data set and trained machine learning models. Insights delivered by the platform include: the total volume of company website visits from earned and owned media; the projected revenue of individual pieces of content; and trended statistics by communications campaign, message or topic. “Extending our partnership globally further cements MSL’s leadership in ‘influence impact’ and competitive advantage in comms tech,” said MSL U.S. chief innovation officer Bryan Pedersen.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
