The Nevada Division of Tourism plans to award a $600K two-year PR contract to attract visitors from Mexico, Central and South America to the Silver State in the aftermath of the COVID-19 crisis.

The potential partner must possess a strong understanding of working with Latin American travelers and tour agencies, as well as the US commercial services, chambers of commerce and international trade entities in key cities.

It may be required to team with the state's local tourism partners in Las Vegas, Reno, Virginia City, Elko and Lake Tahoe.

The firm will organize FAM trips for tour operators to sell the Nevada product beyond Las Vegas and participate in trade shows in Latin American markets.

Travel Nevada requires ongoing outreach through press releases and other forms of communication to keep the state “on top of journalists' minds,” according to the RFP.

The selected firm will engage consumers and travel trade through appropriate social media channels and actively post information, offers and ideas regarding travel to Nevada.

Proposals are due July 6.

Read the RFP (PDF).