Jose Antonio Llorente
Jose Antonio Llorente

LLYC plans to go public via a stock offering on the Spanish stock market, a transaction that is expected to raise about $12M.

Founding partner Jose Antonio Llorente said the proceeds will bankroll LLYC’s strategy, which is geared to expanding high-tech offerings; making acquisitions to differentiate it from competitors; establishing alliances to bolster geographic reach; and driving organic growth.

The offering will project the Madrid-based firm further on its path of becoming one of “the main communications, public affairs and marketing consulting firms on the international stage,” according to Llorente.

LLYC has US offices in Miami, DC and New York and 14 outposts in Latin America.