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The One Nine Three Group is handling Krispy Kreme as the doughnut chain plans to return to public ownership by selling four million shares of stock priced in the $21 to $24 range.
Krispy, which aspires to be “the most loved sweet treat in the world,” sold 1.3B doughnuts, 64 percent of which were of the original glazed variety, in 30 countries during fiscal 2020.
Despite selling a billion-plus doughnuts, Krispy could not turn a profit, losing $64.3M on $1.1B sales. The red ink continued into fiscal 2121 as Krispy suffered a $3.1M loss on $313M revenues during Q1 ended April 4.
JAB Holding took Krispy private in 2016 after it bought the company for $1.4B. Following Krispy’s IPO, JAB will retain a 38.6 percent stake in the company.
The One Nine Three Group’s Zach Siegel handles media for Krispy’s IPO and Tristan Peniston-Bird deals with the investment community.


Prosek Partners represents UK activist investor Palliser Capital, which claims Japan’s Toto Ltd, the country's top toilet bowl maker, ranks as an undervalued AI asset play.
New York’s IGB Group is providing strategic communications services to Zim Integrated Shipping Services, which has 129 vessels, as the Israeli company is acquired by Germany’s Hapag-Lloyd in a deal valued at $4.2B.
Prosek Partners represents Nuveen as it acquires London-based Schroders, which relies on Brunswick Group for PR counsel, in a $13.5B deal.
Qualcomm has recruited Brett Simpson for the senior VP-IR slot at the San Diego-based wireless technology company.
Reevemark handles Eddie Bauer LLC as the retailer inks a Chapter 11 restructuring pact that has it conducting liquidation sales at its US and Canadian stores while working to find a buyer for either all of or part of the chain.



