Interpublic Group appoints Heide Gardner, global culture officer, a newly created position, effective Aug. 1. Gardner, who joined IPG in 2003, currently serves as senior vice president, chief diversity and inclusion officer. In her new position, she will take a leadership role in shaping the company’s strategic, long-term vision on a broad range of social justice issues and well-being for underserved and under-represented communities, and ways in which the company can engage with its clients and partners on these issues to achieve sustainable business goals. “Her ability to foster far-reaching collaborative relationships has made a mark not only within our sector, but also within the broader business community,” said IPG chief executive officer Philippe Krakowsky. “Her new role as global culture officer will allow her to dedicate more time to that type of broad-based, strategic activity.”
Zapwater Communications promotes Jennifer Lake to executive vice president. Lake joined Zapwater in 2010 as creative director and was subsequently promoted to vice president and senior vice president. As a member of the agency’s senior management team, she will continue to lead new business development and marketing efforts at the agency, as well as remaining involved in account management and leading the onboarding of all new clients. "Jenn's experience combined with her loyalty and dedication to the principles and values that are so important to our agency are just a few of the reasons Zapwater is blessed to have her as part of our executive team,” said Zapwater CEO David Zapata.
BMF hires Ty Bentsen as head of business development. Bentsen comes to BMF from The Brandman Agency, where she served as managing director, global strategy. She was previously a senior account supervisor at Wagstaff Worldwide Public Relations. In her new post, Bentsen will oversee business development across BMF’s three key practice areas—earned (PR), engagement (digital/social), and experience (activations/events). She will be based in Los Angeles.