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| Heide Gardner |
Interpublic Group appoints Heide Gardner, global culture officer, a newly created position, effective Aug. 1. Gardner, who joined IPG in 2003, currently serves as senior vice president, chief diversity and inclusion officer. In her new position, she will take a leadership role in shaping the company’s strategic, long-term vision on a broad range of social justice issues and well-being for underserved and under-represented communities, and ways in which the company can engage with its clients and partners on these issues to achieve sustainable business goals. “Her ability to foster far-reaching collaborative relationships has made a mark not only within our sector, but also within the broader business community,” said IPG chief executive officer Philippe Krakowsky. “Her new role as global culture officer will allow her to dedicate more time to that type of broad-based, strategic activity.”
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| Jennifer Lake |
Zapwater Communications promotes Jennifer Lake to executive vice president. Lake joined Zapwater in 2010 as creative director and was subsequently promoted to vice president and senior vice president. As a member of the agency’s senior management team, she will continue to lead new business development and marketing efforts at the agency, as well as remaining involved in account management and leading the onboarding of all new clients. "Jenn's experience combined with her loyalty and dedication to the principles and values that are so important to our agency are just a few of the reasons Zapwater is blessed to have her as part of our executive team,” said Zapwater CEO David Zapata.
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| Ty Bentsen |
BMF hires Ty Bentsen as head of business development. Bentsen comes to BMF from The Brandman Agency, where she served as managing director, global strategy. She was previously a senior account supervisor at Wagstaff Worldwide Public Relations. In her new post, Bentsen will oversee business development across BMF’s three key practice areas—earned (PR), engagement (digital/social), and experience (activations/events). She will be based in Los Angeles.
Wendy Carhart, who rose to the chief communications, culture & purpose post at Real Chemistry, has moved to the Learning Care Group.
Jeff Reczek, who most recently served as director of CDC Washington at the Center for Disease Control and Prevention, is coming on board as a partner at bipartisan health care firm TDY @ FGS Global.
Narrative Strategies brings on Christina Cameron and Jessica Stallone as senior directors... CI&T, a global technology transformation specialist, appoints Sarah Painter as SVP, marketing for EMEA... Avenue Z promotes Annie Zeigler to associate director, based in the firm’s Los Angeles office.
Accenture promotes Rachel Frey to CCO, a newly created role at the company... AMD, a multinational semiconductor company, recruits Salesforce president and CMO Ariel Kelman to serve as its SVP and CMO... L.C. Williams & Associates, which is celebrating 40 years in business, brings Maria Balice back to the firm as EVP to lead its corporate affairs work.
Elevate Communications appoints Scott Bernstein, who has led marketing for the World Wrestling Federation, Hard Rock Cafe and National Amusements, as partner and chief strategy officer... Matter Communications brings on Angela Bonnici as VP, growth and head of the agency’s Boston office... Crosby Marketing Communications promotes Kelsi Fink to associate VP, PR and Laura Flury to associate VP, digital marketing.
