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| Heide Gardner |
Interpublic Group appoints Heide Gardner, global culture officer, a newly created position, effective Aug. 1. Gardner, who joined IPG in 2003, currently serves as senior vice president, chief diversity and inclusion officer. In her new position, she will take a leadership role in shaping the company’s strategic, long-term vision on a broad range of social justice issues and well-being for underserved and under-represented communities, and ways in which the company can engage with its clients and partners on these issues to achieve sustainable business goals. “Her ability to foster far-reaching collaborative relationships has made a mark not only within our sector, but also within the broader business community,” said IPG chief executive officer Philippe Krakowsky. “Her new role as global culture officer will allow her to dedicate more time to that type of broad-based, strategic activity.”
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| Jennifer Lake |
Zapwater Communications promotes Jennifer Lake to executive vice president. Lake joined Zapwater in 2010 as creative director and was subsequently promoted to vice president and senior vice president. As a member of the agency’s senior management team, she will continue to lead new business development and marketing efforts at the agency, as well as remaining involved in account management and leading the onboarding of all new clients. "Jenn's experience combined with her loyalty and dedication to the principles and values that are so important to our agency are just a few of the reasons Zapwater is blessed to have her as part of our executive team,” said Zapwater CEO David Zapata.
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| Ty Bentsen |
BMF hires Ty Bentsen as head of business development. Bentsen comes to BMF from The Brandman Agency, where she served as managing director, global strategy. She was previously a senior account supervisor at Wagstaff Worldwide Public Relations. In her new post, Bentsen will oversee business development across BMF’s three key practice areas—earned (PR), engagement (digital/social), and experience (activations/events). She will be based in Los Angeles.
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, an SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
4media group promotes chief operating officer Melissa Elsner to CEO, succeeding Ed Cyster... Seven Letter names Tanvi Purohit account director at its Seven Letter Labs unit... Moxie Strategies, which is marking its second anniversary, brings on Janice Laurente as EVP of public affairs.
