Porter Novelli’s Dwayna Haley is joining the Metro Atlanta Chamber of Commerce as chief brand and communications officer on July 26.
She will guide MAC’s positioning and marketing communications related to economic development and ecosystem expansion.
Haley will take charge of media relations, external & internal communications and responsibility for MAC’s ChooseATL initiative that targets next-generation talent.
At Porter Novelli, Haley most recently served as executive VP and North American growth lead. Previously, she was the shop's senior vice VP and practice director for the brand, innovation and impact portfolio.
Earlier, she was account director at MSLGroup and a member of Ketchum’s consumer brand practice, working on Kodak, Kellogg’s and Clorox.
Katie Kirkpatrick, MAC CEO, said Haley’s “experience working with Fortune 500 brands and leveraging multiplatform storytelling will be integral to our continued work to promote metro Atlanta as a premier location for businesses and to attract and retain talent.”
Haley will succeed Deisha Barnett, who took a job at UPS.