Xponential Fitness

Sard Verbinnen & Co. handles PR for Xponential Fitness, which plans an initial stock offering pegged in the $1.3B range.

The Irvine, CA-based outfit bills itself as a “curator” of boutique fitness brands.

The company’s network includes 1,750 US studios that served 850K customers in-house or via streaming during pandemic 2020.

Xponential’s nine fitness platforms include Club Pilates, CycleBar, indoor cycling; RowHouse, high-energy, low impact indoor rowing; AKT, dance-based cardio workout; STRIDE, treadmills; Rumble, boxing-inspired exercises; YogaSix; Pure Barre, workouts that use the ballet barre for small isometric movements, and StretchLab.

That collection of brands combined for a $13.6M loss in 2020 on $106.6M revenues. The Q1 red ink hit the $4.7M mark on $29.1M revenues.

Xponential shares will trade on the New York Stock Exchange The company plans to sell $200M in convertible preferred shares to MSD Partners, which is an affiliate of Michael Dell’s Dell Technologies.

Sard Verbinnen’s Chloe Clifford handles PR for Xponential, while Addo Investor Relations has Kimberly Esterkin working the investment community.