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Feintuch Communications lands SeaChange International, which provides video delivery platforms and streaming enablement for cable operators and content owners. Feintuch Communications’ SeaChange team is led by agency president Henry Feintuch and senior account director Doug Wright. “After establishing a new leadership team and heightening our focus on our evolving business, we believe the time is right to more broadly communicate our value proposition and vision for the future of the streaming and broadcasting industries,” said SeaChange executive chairman Robert Pons. “That’s why we retained the services of Feintuch Communications, which has extensive background and experience in the broadcast, advertising and technology markets.”
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Zapwater Communications picks up The Hollywood Partnership, a non-profit community and business organization that manages the commercial core of the Hollywood Entertainment District. The account will be overseen by Zapwater’s Los Angeles office. Scope of work includes media relations in support of The Hollywood Partnership’s initiatives and programs. The Hollywood Partnership aims to enhance the appeal, vitality, and well-being of the district by developing place management and enhancement programs that align with the “Hollywood in Focus” five-year strategic plan. Initiatives range from cleaning and safety services, and aesthetic improvements to the advocacy and economic development of the district.
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Newlink is appointed strategic communications agency of record for Visit Valencia. The agency will lead efforts to position Valencia in the North American market as an attractive tourism destination, handling marketing and communications efforts that include media relations, press trips, trade relations, digital campaigns, partnerships and events. Valencia is a port city located on the east coast of Spain, well known for its historical sites, beaches and culinary scene. “After a thorough RFP process, we are confident in Newlink’s ability to bring Valencia to the forefront, especially now as everyone is eager to travel,” said Visit Valencia promotions manager for Canada and the US Maximo Caletrio.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
