Feintuch Communications lands SeaChange International, which provides video delivery platforms and streaming enablement for cable operators and content owners. Feintuch Communications’ SeaChange team is led by agency president Henry Feintuch and senior account director Doug Wright. “After establishing a new leadership team and heightening our focus on our evolving business, we believe the time is right to more broadly communicate our value proposition and vision for the future of the streaming and broadcasting industries,” said SeaChange executive chairman Robert Pons. “That’s why we retained the services of Feintuch Communications, which has extensive background and experience in the broadcast, advertising and technology markets.”
Zapwater Communications picks up The Hollywood Partnership, a non-profit community and business organization that manages the commercial core of the Hollywood Entertainment District. The account will be overseen by Zapwater’s Los Angeles office. Scope of work includes media relations in support of The Hollywood Partnership’s initiatives and programs. The Hollywood Partnership aims to enhance the appeal, vitality, and well-being of the district by developing place management and enhancement programs that align with the “Hollywood in Focus” five-year strategic plan. Initiatives range from cleaning and safety services, and aesthetic improvements to the advocacy and economic development of the district.
Newlink is appointed strategic communications agency of record for Visit Valencia. The agency will lead efforts to position Valencia in the North American market as an attractive tourism destination, handling marketing and communications efforts that include media relations, press trips, trade relations, digital campaigns, partnerships and events. Valencia is a port city located on the east coast of Spain, well known for its historical sites, beaches and culinary scene. “After a thorough RFP process, we are confident in Newlink’s ability to bring Valencia to the forefront, especially now as everyone is eager to travel,” said Visit Valencia promotions manager for Canada and the US Maximo Caletrio.