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Feintuch Communications lands SeaChange International, which provides video delivery platforms and streaming enablement for cable operators and content owners. Feintuch Communications’ SeaChange team is led by agency president Henry Feintuch and senior account director Doug Wright. “After establishing a new leadership team and heightening our focus on our evolving business, we believe the time is right to more broadly communicate our value proposition and vision for the future of the streaming and broadcasting industries,” said SeaChange executive chairman Robert Pons. “That’s why we retained the services of Feintuch Communications, which has extensive background and experience in the broadcast, advertising and technology markets.”
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Zapwater Communications picks up The Hollywood Partnership, a non-profit community and business organization that manages the commercial core of the Hollywood Entertainment District. The account will be overseen by Zapwater’s Los Angeles office. Scope of work includes media relations in support of The Hollywood Partnership’s initiatives and programs. The Hollywood Partnership aims to enhance the appeal, vitality, and well-being of the district by developing place management and enhancement programs that align with the “Hollywood in Focus” five-year strategic plan. Initiatives range from cleaning and safety services, and aesthetic improvements to the advocacy and economic development of the district.
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Newlink is appointed strategic communications agency of record for Visit Valencia. The agency will lead efforts to position Valencia in the North American market as an attractive tourism destination, handling marketing and communications efforts that include media relations, press trips, trade relations, digital campaigns, partnerships and events. Valencia is a port city located on the east coast of Spain, well known for its historical sites, beaches and culinary scene. “After a thorough RFP process, we are confident in Newlink’s ability to bring Valencia to the forefront, especially now as everyone is eager to travel,” said Visit Valencia promotions manager for Canada and the US Maximo Caletrio.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
4media group acquires The CauseWay Agency, a purpose-driven communications agency specializing in public service announcements... Featured, an AI co-pilot for PR, launches a platform that will allow PR professionals and subject-matter experts to find media opportunities, submit pitches, and land featured placements... IPREX, a global network of independent communications and marketing agencies, brings on Heidi Otway of SalterMitchell PR in Florida as global president.
Montieth & Company introduces M&Co Litigation Intelligence... BERA.ai, a brand measurement platform that ties brand equity to revenue and business growth, introduces BERA LLM Brand Rankings... Matter launches its PR Media Group.
PRSA adds author and branding expert Sally Hogshead and three-time Daytime Emmy Award-winning journalist and entrepreneur Gaby Natale to the keynote lineup for ICON 2026, its annual conference for public relations and communications professionals... Publicity for Good founder and CEO Heather Holmes releases “Seen by AI, Found by Customers”... 5W AI Communications publishes “The 5W Retrieval Index — Volume I: The AI Retrieval Economy, 2026.
Edelman launches Edelman Intelligence, bringing together the firm’s proprietary AI solutions, data science, research, analytics and predictive intelligence capabilities into a unified organization... Havas Paris is acquiring Format, an agency specializing in next‑generation corporate influence communications... Trevelino/Keller launches Exec-AI, a solution aimed at demonstrating the power of executive visibility across generative AI platforms as well as measuring an executive's contributing visibility lift on the companies they lead.
