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Feintuch Communications lands SeaChange International, which provides video delivery platforms and streaming enablement for cable operators and content owners. Feintuch Communications’ SeaChange team is led by agency president Henry Feintuch and senior account director Doug Wright. “After establishing a new leadership team and heightening our focus on our evolving business, we believe the time is right to more broadly communicate our value proposition and vision for the future of the streaming and broadcasting industries,” said SeaChange executive chairman Robert Pons. “That’s why we retained the services of Feintuch Communications, which has extensive background and experience in the broadcast, advertising and technology markets.”
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Zapwater Communications picks up The Hollywood Partnership, a non-profit community and business organization that manages the commercial core of the Hollywood Entertainment District. The account will be overseen by Zapwater’s Los Angeles office. Scope of work includes media relations in support of The Hollywood Partnership’s initiatives and programs. The Hollywood Partnership aims to enhance the appeal, vitality, and well-being of the district by developing place management and enhancement programs that align with the “Hollywood in Focus” five-year strategic plan. Initiatives range from cleaning and safety services, and aesthetic improvements to the advocacy and economic development of the district.
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Newlink is appointed strategic communications agency of record for Visit Valencia. The agency will lead efforts to position Valencia in the North American market as an attractive tourism destination, handling marketing and communications efforts that include media relations, press trips, trade relations, digital campaigns, partnerships and events. Valencia is a port city located on the east coast of Spain, well known for its historical sites, beaches and culinary scene. “After a thorough RFP process, we are confident in Newlink’s ability to bring Valencia to the forefront, especially now as everyone is eager to travel,” said Visit Valencia promotions manager for Canada and the US Maximo Caletrio.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
